WBU Novice World Champion Rock Blackwell Case Study

Decent Essays
This year is expected to be a huge year for the WBU Novice World Champion Rock Blackwell. Blackwell was born in Baltimore, Maryland. His heritage is of African Hebrew and Yahudah Isreal descent. Blackwell began boxing at just seven years old and holds an amateur record of 156-28.

It hasn't been a cake walk for Blackwell. He lost his first professional fight in 2009, due to a broken right hand and life threatening levels of dehydration. Not to mention, he was forced to jump up a class to super welterweight (154lbs). After facing early complications in his professional boxing career, he is now under new management and has went 15-0 in the International boxing league and has become the WBU Novice World Champion.The league is based out of Spain
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But, the following year is when he finally started to receive the recognition he deserved. In 2015, Blackwell began training with all time great Floyd Mayweather Jr. Having the provelage to train with one of the greatest boxers in history shows the potential that he has. If that isn't impressive enough, he also closed a tv deal with Comcast Sports Net CSN. The deal allows his fights to be broadcasted in over 50 million homes across the United States.

Blackwell isn't just a boxer though. His marketing power is quite astonishing as well. He has been interviewed on the red carpet along with some of the worlds brightest stars at both the 2014 and 2015 All Star, Espys Awards, Grammy Awards, Oscar Awards. Here is a video of him being spotted by Los Angeles sports media, and Espy press on Rodeo Drive in Los, Angeles California during 2015 Espy's week:

With that being said, 2016 looks to be an ever bigger year for Blackwell.This year, he will make his return back to the ABC, championship fights, television, red carpets, commercials, movies, and so much more.With his star power and boxing prowess, he will soon be a house hold name and a multi million dollar attraction to the world. Be sure to check out Blackwell's first fight back under the ABC on March 12th

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