Vendor B Advantages And Disadvantages

Improved Essays
Register to read the introduction… Vendor A is supplying us with the heat-sensing component to our trimmer. The device they are producing for us helps to expand their bottom end line of heat sensors. This represents a 10 percent addition to their offering. The main customers for Vendor A is the Armed forces, who buy heat sensing devices for airplanes, tanks, and vision goggles for ground troops. They do not have the infrastructure to build a product such as ours. They would not take on the capital expense to enter this type of manufacturing. They do not have any retail, on-line, distribution experience, or presence. Vendor B who supplies us with the stainless steel blades are in a similar situation. Their main customer is the medical, surgical industry. Vendor B manufacturers high end surgical blades, knives, as well as blades for men’s razor blades. Our product represents a new product in between in quality. It is not significant enough for Vendor B to start an entirely new type of product for them

Threat from Substitutes
In the current market, there are threats from substitutes.
People not using our product can use manual nail clippers, grinders, or pay someone else to trim their pets’ nails.
The threat to us does not exist. All pet owners are currently using one of these venues today. With the quality, ease of use, time and money savings, and cruelty free aspect of our trimmer, virtually nobody will revert to these substitutes.
SWOT Analysis
…show more content…
Place Objective
Have our product on the shelves of 2 national chains, and in 200 independent retail pet supply stores by 9/15/2015. Have an on-line presence by 9/1/2015.
Promotion Objective
Our objective is to have 250K hits on you-tube demonstration by 1/1/2016 and 100K hits on our website specific to the new product line by 6/1/2016.
Marketing Strategies This section will introduce you to the particular strategies, which will assure that we achieve our objectives. You will find them well thought out and comprehensive. We took the necessary time to be confident that they are inter-related and logical, using previous tactics which have been successful here at Company G.
Product Strategies
Packaging – use our trusted XG logo and recognized style of packaging.
Great Warranty – offering a two-year warranty, this is better than current electric trimmers in the market. This is in line with our warranty for other product lines in our assortment.
Dedicated Help Line – have a 24/7 help line specific to this product line. It will give advice, answer questions, and take care of issues that arise for customers.

Price Strategies
Market Pricing - Skimming pricing of

Related Documents

  • Improved Essays

    Benefits Of Tidying Dogs

    • 960 Words
    • 4 Pages

    Let’s face it. Tidying dogs is tedious. It takes a huge amount of commitment to bring our ‘best friends‘ in tiptop state hygiene. Well, that is if you really upkeep your pet. If you are the type who never underrates sanitary lifestyle, I bet bathing your bestie in a strong water current from a hose will never be enough.…

    • 960 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The fight against graffiti and the perpetrators of this crime has been an ongoing problem in Melbourne and surrounding areas. Published in the Herald Sun on the 21st of January in 2014, Leonie Burke’s article, Time to Attack Graffiti discusses this problematic situation. The main contention behind her piece is to assert the fact that better strategies in managing the problem need to be implemented. She does this by discussing how previous strategies were not effective and then considers some which have been proven to be successful. Burke ends her piece in saying that the Turnbull government should take responsibility for the situation.…

    • 585 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Wgu Est1 Task 2

    • 787 Words
    • 4 Pages

    As a consulting company, our expertise is engaged in delivering preplanned programs to meet the needs of our clients. Some of the services we offer as a company are: win and win solutions, end to end solutions. I will use our company knowledge to help our clients grow. Your company will have the opportunity to gain benefits in many ways. Our industry is focused on providing your company a better understanding of changes that must occur within the company.…

    • 787 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Siemens is Europe's largest engineering conglomerates company headquartered in Berlin and Munich . Siemens is in power generation, distribution and transmission; also leading supplier of automation systems for them as well as Siemens is also supplying system for medical imaging and in-vitro diagnostics. It is mainly focusing on area of electrification, digitalization and automation. Siemens has a product Group of Automation, Building, Drive Technology, Energy, Healthcare, Mobility, Financial Solution, Consumer Products and services. It is also active in Real Estate and equity Investments.…

    • 9802 Words
    • 40 Pages
    Great Essays
  • Improved Essays

    Athenian Strategy for Execution of Sicily Expedition When formulating a strategy, one should clearly define the ends and ensure that the methodology or ways employed to attain the ends are the appropriate so as to avoid unintended consequences which, might have a detrimental effect on the achievement of desired results. The tool for strategy test such as sustainability, acceptability, feasibility, as well as risk must be a guiding factor to ensure the authenticity of the strategy at hand. Strategy aspects must be synchronized and integrated in such a way that it incorporates all instruments of elements of power. The purpose of the paper is to analyze the development of the Athenian strategy on expedition to Sicily by making use of ends, ways,…

    • 1126 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Space Jam Research Paper

    • 674 Words
    • 3 Pages

    The space sector is an increasingly complex and competitive operating environment. They contend with daily economic uncertainty, shifting regulations and the increasingly complex demands of meeting their agency objectives. Today, space technologies are important to daily life, contributing to knowledge of our universe, enhancing national security, and provide guidance when natural disasters occur. However, many emerging nations and private corporations are creating an increasingly complex sector; referred to as “Space Jam”, navigating through barriers to achieve your vision will be my top priority.…

    • 674 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    If you have ever considered raising guinea pigs as pets, you aren't alone. Many are attracted to the idea of having guinea pigs as pets, mainly due to their cuteness. Not only that, they're actually one of the easiest pets to own. But even they will need some attention for both their health and safety. As with all pets, being a responsible owner is always important.…

    • 1018 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Shared Practice Paper

    • 650 Words
    • 3 Pages

    In this week's Shared Practice, we're comparing and contrasting major approaches to managing and improving organizational performance. This discussion will entail some concepts that organizations normally use which cause its performance to decline. Normally, management viewpoint is that efficiency is the key driver which we'll discuss isn't always the best method to achieve the goal. Firstly, management normally feel that nothing that nothing should be idle in operations because its not efficient, and cause a decrease in productivity.…

    • 650 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Supporting customer service policy and procedure 1. Purpose 1.1 To develop strategies to improve the way we provide customer service and identify and meet our customer’s needs. Ensure that the management of customer contact is carried out consistently fairly and transparently in accordance with Australian Hardware. 2. Background 2.1Australian Hardware is headquartering in Sydney, NSW.…

    • 394 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Wabc Proposal Sample

    • 1483 Words
    • 6 Pages

    Introduction This proposal is a result of my desire to offer my talents and gifts to Wheeler Avenue Baptist Church (WABC). God has gifted me with the ability to analyze processes and discover ways to improve those processes. As a new member, I’d like to assist the WABC leadership with improving current church operations. I’m a process Improvement consultant with over 10 years of experience in Information Technology, Military/Government, Insurance, Banking and Commercial sectors.…

    • 1483 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Lawn Mower

    • 717 Words
    • 3 Pages

    This would be a more effective and efficient targeting strategy considering the current situation when compared to other marketing strategies. Unlike undifferentiated marketing, concentrated marketing realizes that customers from different market segments would respond differently to the new self-propelled, robotic lawn mower. As a result, if mass marketing strategy is used, company resources would be wasted, and it would be difficult to maximize sales and profits for the lack of realizing different customer needs. Another marketing strategy called differentiated marketing would also not be suitable for the current situation since there is only one type of lawn mower developed so designing separate offers for different market segments isn’t applicable. In addition, differentiated marketing increases the costs of doing business because more products are needed to target customers from many segments.…

    • 717 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Business Ethics & Corporate Social Responsibility Report: Bombardier Inc. Background Information: Bombardier is the world’s leading manufacturer of both planes and trains. It was founded in 1942 by Joseph-Armand Bombardier and it is focused in making mobility more efficient and sustainable. In 1947, during this time is when Bombardier goes into mass production. In 1969, Bombardier goes in public in the Toronto Stock Exchange. Throughout the years, there were many improvements and expansions that made Bombardier really well-known and by receiving awards.…

    • 1317 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Organizational Culture, analysis of the Lincoln Electric Company Case In Brazilian law, we say that all people have personality, and this is a condition to all rights that come along. It is for this reason that plants and animals do not have rights in the Brazilian legal system, although they end up being protected for the sake of the environment. Brought by the notion of personality, comes the personal characteristics. In Brazil we say that individuals are physical people, while companies and other organizations are legal people.…

    • 821 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    o It is being seen that the people responsible or part of various animal welfare groups are increasingly buying out stocks of food and beverages companies in substantial amount. This is being done, to influence the companies in following proper methods and techniques while slaughtering animals and other such animal rights issues. Kraft needs to wary of these phenomena, otherwise any wrong move in these direction might wreak havoc for the company Economic • Interest rate o Companies are looking for financing to bolster their growth, and they are looking for raising capital at a lower interest rate. They are also looking into the BRICS countries for the same, as it also provides them an opportunity • Level of inflation o Increase in inflation leads to the increase in the prices of the raw…

    • 990 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Safety vendors must understand industry safety codes, have the ability to customize solutions to specifications, and sell a worthwhile product. Does yours? The Importance of Choosing the Correct Vendor Ultimately the responsibility for providing a safe workplace falls on your shoulders. Yet, if you are looking for somebody to come alongside you and support this mission, shouldn 't they be committed to this task and not just your pocketbook?…

    • 777 Words
    • 4 Pages
    Improved Essays