1-Year Marketing Plan
Student Name: Nicholas Paramo
Student ID: 000281718
Student Mentor Name: Janaina Scannell
Table of Contents
Consumer Product Classification 3 Analysis of Competition using Porter’s Five Forces Model 4 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 10 Introduction
Company G is introducing one of our best products ever. Our new product, the JAM Classic Boombox, will allow our …show more content…
Competitive Situation Analysis
Analysis of Competition using Porter’s Five Forces Model
The following section contains a report from our research team that could have a negative impact on the success of this new product. Right now there seems to be a demand for mobile music devices especially with the upcoming holiday season coming around. Company G is going to meet this demand with the JAM Classic Boom box.
Competitive Rivalry: Our main rivals for Company G are Skull Candy and Apple. Apple has been top dog since 2001, with Skull Candy following close behind. Company G is confident with the release of the JAM Classic Boom box; they will become the number one leading contender in the portable audio industry. Our competitors usually sell their products online or at one of the large name brand retail stores.
Potential New Entrants: The biggest threat Company G will face is the emergence of a new company called Beats by Dre, formed by a well known rapper; younger customers