Vtz1 Paper

3073 Words Mar 2nd, 2016 13 Pages
Company G
1-Year Marketing Plan
Student Name: Nicholas Paramo
Student ID: 000281718
Date: 9/1/2015
Student Mentor Name: Janaina Scannell

Table of Contents

Consumer Product Classification 3 Analysis of Competition using Porter’s Five Forces Model 4 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 10 Introduction
Company G is introducing one of our best products ever. Our new product, the JAM Classic Boombox, will allow our
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Though the most important thing our guys showed us is that these consumers are always in the know when it comes to music and are constantly being the hosts of parties between friends and family. The main bracket for money we want to shoot for are those that make well over 35,000 a year annually. We also want to go after the students and the people that have kids in school who in the home and enjoy music with almost all of their daily activities
Competitive Situation Analysis
Analysis of Competition using Porter’s Five Forces Model
The following section contains a report from our research team that could have a negative impact on the success of this new product. Right now there seems to be a demand for mobile music devices especially with the upcoming holiday season coming around. Company G is going to meet this demand with the JAM Classic Boom box.

Competitive Rivalry: Our main rivals for Company G are Skull Candy and Apple. Apple has been top dog since 2001, with Skull Candy following close behind. Company G is confident with the release of the JAM Classic Boom box; they will become the number one leading contender in the portable audio industry. Our competitors usually sell their products online or at one of the large name brand retail stores.
Potential New Entrants: The biggest threat Company G will face is the emergence of a new company called Beats by Dre, formed by a well known rapper; younger customers

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