Madison Mann
ENGL 104.524
Mr.Pfannkoch
13 October 2014
The Child In Us All: Volkswagen Commercial And Pathos
Star Wars is something we all know and can relate to. Being the second greatest grossing film of all time it captivates a wide audience. Some people may have not seen all six movies but they recognize it due to the extensive media franchises it has. Star Wars has engraved itself in American culture as a classic. With the release of the saga on blue ray in 2011 Volkswagen thought it only appropriate to air the starwars themed commercial “the force” introducing the all new 2012 Passat during super bowl XLVI, and it was a hit. “The Force” commercial shortly became one of the most viewed commercials on You Tube of all time. Why was it so …show more content…
“The Force” commercial aired on September 11th 2011, it opens up with a small boy emerging from the shadows and making a dramatic entrance down a long hall marching along to the very popular theme song of Star Wars while dressed head to toe like Darth Vadar. This miniature Darth Vadar is trying out his luck with using the force, the ability to control to control objects with his mind with a simple wave of a hand. The imaginative child is mustering up all his power to try and use “the force” on his dog, a exercise machine, a baby doll and even a sandwich. No matter how hard he tries his powers seem to fail him time and time again. It’s not until his dad returns home from work in his new Volkswagen Passat that the boy is able to truly test his abilities. As the Passat turns into the drive way it comes to a stop and the boy runs out to greet his father. The daunting and beautiful new car towers over the boy, he then raises his …show more content…
The targeted audience of middle aged men directly relate to this because growing up they watched Star Wars, and as toddlers they imagined having the force and fanaticized what they would do if they possessed it. This causes a connection between the audience and the young Darth Vadar. By the viewer reminiscing it brings out their inner six year old self causing them to naturally like the commercial. This causes the viewer to get sucked in emotionally. For example when the little boys efforts to use the force keep on failing on the different objects around the house, in the end the viewer is begging for the boy to have a chance. So by the time he tries his luck on his dads new car and reaches out toward it and the lights flash on, a sense of childlike joy comes over the audience seeing the little Darth Vader’s dream of possessing the force come true. This joy the viewer feels is now associated with the 2012 Volkswagen Passat, making the them subconsciously feel that they would be that happy if they owned the
ENGL 104.524
Mr.Pfannkoch
13 October 2014
The Child In Us All: Volkswagen Commercial And Pathos
Star Wars is something we all know and can relate to. Being the second greatest grossing film of all time it captivates a wide audience. Some people may have not seen all six movies but they recognize it due to the extensive media franchises it has. Star Wars has engraved itself in American culture as a classic. With the release of the saga on blue ray in 2011 Volkswagen thought it only appropriate to air the starwars themed commercial “the force” introducing the all new 2012 Passat during super bowl XLVI, and it was a hit. “The Force” commercial shortly became one of the most viewed commercials on You Tube of all time. Why was it so …show more content…
“The Force” commercial aired on September 11th 2011, it opens up with a small boy emerging from the shadows and making a dramatic entrance down a long hall marching along to the very popular theme song of Star Wars while dressed head to toe like Darth Vadar. This miniature Darth Vadar is trying out his luck with using the force, the ability to control to control objects with his mind with a simple wave of a hand. The imaginative child is mustering up all his power to try and use “the force” on his dog, a exercise machine, a baby doll and even a sandwich. No matter how hard he tries his powers seem to fail him time and time again. It’s not until his dad returns home from work in his new Volkswagen Passat that the boy is able to truly test his abilities. As the Passat turns into the drive way it comes to a stop and the boy runs out to greet his father. The daunting and beautiful new car towers over the boy, he then raises his …show more content…
The targeted audience of middle aged men directly relate to this because growing up they watched Star Wars, and as toddlers they imagined having the force and fanaticized what they would do if they possessed it. This causes a connection between the audience and the young Darth Vadar. By the viewer reminiscing it brings out their inner six year old self causing them to naturally like the commercial. This causes the viewer to get sucked in emotionally. For example when the little boys efforts to use the force keep on failing on the different objects around the house, in the end the viewer is begging for the boy to have a chance. So by the time he tries his luck on his dads new car and reaches out toward it and the lights flash on, a sense of childlike joy comes over the audience seeing the little Darth Vader’s dream of possessing the force come true. This joy the viewer feels is now associated with the 2012 Volkswagen Passat, making the them subconsciously feel that they would be that happy if they owned the