Vogelhaus Brand To Winland: A Case Study In Terms Of National Culture

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Despite the failure of the business in Germany, PPV now is considering relocating the Vogelhaus brand to Finland; the main purpose of this report is to undertake some research on Finland in terms of national culture, HRM style in terms of recruitment, training and performance measurement awards to make some recommendations for PPV for managing future international assignees.

Finland locates in Northern Europe, which is the seventh largest country in Europe with least populated in the EU. The population is just over 5 million as large as Germany. Finland is a typical advanced industrial economy, with relatively stable GDP growth and relatively inflation. According to Brewster et al., (2004) that Finland is a relatively expensive country with most products and services among the highest as can be seen from the
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Being independent instead of under control. It has a score of 63, which means it is an Individualist society, where individuals are expected to take care of themselves and their immediate families only. The management style is the management of individuals. Unlike Germany, USA, Finland is considered a Feminine society. People value equality, solidarity and quality in their working lives and focus more on well-being. Conflicts are resolved by compromise and negotiation. Incentives such as free time and flexibility are favored. Finland scores 59 on this dimension that is similar to that of USA and Germany, thus has a high preference for avoiding uncertainty. In these cultures there is an emotional need for rules, people have an inner urge to be busy and work hard and security is an important element in individual motivation. With a low score of 38, Finland focuses on short-term value orientation.

Here is some basic information of HRM style in Finland, which provide PPV better understanding the situation in Finnish

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