Vodafone : The World 's Greatest Telecommunication Brands Essay

778 Words Feb 26th, 2016 4 Pages
Vodafone is one of the world’s greatest telecommunication brands. Vodafone employs over 65,000 staff worldwide and enjoys a generous customer base of 130 million. Vodafone operates in 31 countries worldwide and still growing.

Vodafone is a public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However, it retains local names and imagery in markets where this is essential to maintaining the trust of customers. To help promote its image worldwide, Vodafone uses leading sports stars from high profile global sports, including David Beckham and Michael Schumacher. Vodafone concentrates on how such promotion can help to keep a leading brand at the forefront of public awareness.

Vodafone marketing
Vodafone’s aim is to grow its revenue and improve its profit margin by adding value to its products and services.

A longer term marketing strategy is underpinned by careful planning and a successful marketing mix. The marketing mix is a combination of many features that can be represented by the four Ps.

Personal selling
Vodafone promotes its products by using personal selling method of marketing. Employees of Vodafone communicate with customer to convince to buy product or service. Vodafone regular conduct sales meeting in stores that how to satisfy to customer by giving good service or product. We can know about products by call to…

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