Vodafone Report Essay

842 Words Oct 13th, 2013 4 Pages
Strategic analysis of Vodafone Group PLC. The report provides a comprehensive insight into the company, including strategy formulation, strategy planning, and strategy evaluation and selection as well as strategy implementation. This will involve in investigating the organization’s external environment, to identify Opportunities and threats it might face, and its strategic capacity, capabilities to isolate key strengths and weakness.

Overview of the Company:
A Multi-National Company named Vodafone is one the leading companies in Telecommunication Industry. Vodafone PLC Vodafone is a leading global player in mobile telecommunications. It operates in over 26 countries worldwide. Vodafone has grown rapidly since it was
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This is a direct result of SWOT analysis. This framework also helps in deciding whether the organization is a cost leader, differentiator or a focus player accordingly, a company positions itself by leveraging its strengths.

Strategy Implementation:
Implementing Strategy gives a broad view of implementation and a thorough understanding of each piece of the implementation process. when implementing strategy will learn how to properly align corporate structure with corporate strategies and how to integrate strategy formulation and implementation by focusing on core areas. When implementing strategy, Vodafone has to allocate resources in a logical order. Those resources include financial, facilities and equipment, people and information. Vodafone PLC need to quantify the specific resources required to complete each of those action steps. Resources and capabilities of any firms can be measured through identifying its tangible and intangible resources and capabilities within. It ranges from financial, physical, technological and organizational; while intangible can be human, innovation and reputation assets.

Target for Vodafone entering into Electronic equipment Market:
• Introduce new product to existing customers and new customers by 10% within next six month [April 2011-September 2011]
• Improve frequency of purchase of Vodafone entering into Electronic equipment by 10% within each year.
• Re-position using the marketing

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