Essay on Vodafone Marketing Strategy

3511 Words Jun 24th, 2013 15 Pages
a paper on | Marketing Strategy for | Vodafone | | [Type the author name] | [Pick the date] |

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Table of Contents 1. Executive Summary: 3 2. Introduction to Topic: 3 3. Situation Analysis: 4 2.1. SWOT Analysis: 4 2.1.1. Strengths: 4 2.1.2. Weaknesses: 5 2.1.3. Opportunities: 5 2.1.4. Threats: 6 2.2. PESTLE Analysis: 7 2.2.1. Political Factors: 7 2.2.2. Economic Factors: 8 2.2.3. Sociological Factors: 8 2.2.4. Technological Factors: 8 2.2.5. Legal Factors: 8 2.2.6. Environmental Factors: 9 4. Differential Advantage Analysis: 9 5. Segmentation, Targeting and Positioning Strategy: 10 4.1. Segmentation: 10 4.2. Targeting: 11 4.3. Positioning: 11 6. Marketing Objectives: 12 7. Marketing Mix Strategy:
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* Vodafone has presence in different parts of the Europe, Asia and North America that provide the firm an edge over the rivals (Euromonitor, 2011). * The organisation enjoys the benefits of strong brand recognition, and brand equity in different parts of the world. * The organisation has solid stand that enables the firm work for the introduction of new mobile technologies (Vodafone, 2011). * The organisation enjoys cost leadership in the market due to its unique supply chain arrangements and outsourcing activities. * The firm enjoys consistent market share, profitability and stock market performance (Mintel, 2011).
2.1.2. Weaknesses: * The organisation in order to maintain its profitability has spent lesser percentage of its total revenue over the marketing activities (Euromonitor, 2011). * Vodafone has been suffering with low emotional link with target market. * Increase in customer's complaints regarding the data services provided by Vodafone. * Vodafone has a major concentration on the rural market in the country (Mintel, 2011).
2.1.3. Opportunities: * The organisation could continue its internationalisation process by enhancing its presence in the emerging markets (ITP, 2009). * The firm could further accelerate its market standings by working towards accruing further economies that could help in further decreasing the cost (Vitorovich

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