2.1 HOTEL BACKGROUND
The brand Vivanta was born as a part of Taj Hotels Resorts and Palaces (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand. This brand architecture exercise was a part of their previous launch of The Gateway hotels which is marketed as an Upscale brand. Vivanta by Taj is marketed as an Upper Upscale Brand which is flanked by the Taj in the top-end luxury department. The term Vivanta comes from the term 'bon vivant', which signifies sophistication and appreciation for the good things in life and also from the attributes of vividness and vivacity.
Vivanta by Taj is a 5-star hospitality brand positioned in the upper-upscale segment …show more content…
Guests may also choose to explore the local culture Coimbatore by visiting renowned temples that date back to 1500 AD. Taj Hotels Resorts and Palaces is recognized the world over for delivering a unique flavor of hospitality that offers world-class refinement while remaining deeply rooted in its Indian heritage. For more than a century, Taj has brought together the unique beauty and traditions from across India in an experience that highlights true Indian hospitality. This draws on the time-honored traditions central to the Indian homecoming, from the refreshing simplicity of the welcome drink to the careful choreography of the dinner service. Taj has helped to put many Indian destinations on the map. From the resorts of Goa to the upcoming business hubs of India’s Silicon Valley, an iconic Taj hotel is a mainstay of the destination. By providing jobs to the local community, supporting endangered artisan practices and reviving regal history at palaces where royal families are still in residence; Taj offers a rare insider’s point of view to the fascinating story of India – from Maharaja to modern day. With 100 hotels in 62 locations across India, Taj offers guests the refined luxury of heritage combined with effortlessly efficient service and local expertise to create a moment to remember. In India, Taj hotels are strategically located to offer the Taj experience in …show more content…
Nagesh P, Narasimha Murthy M S (2008): They carried study on the efficiency of women entrepreneurship training program. The study analyzes the efficiency of women entrepreneurship training and learning program and helps to recognize the requirement for entrepreneurship training. It also helps to identify the strong point and faintness of such training program. The comparison of the pre-established goals and the actual attainment helps to identify the improvements needed in training programs. The outcomes of the study indicate that the state and central administration training centers and nodal centers, which impart training to the entrepreneur, are remaining one-third of the respondent felt that there was no effective delivery of content in the training database the same needs to be improved. The study identifies the parts of improvement as practical exposure to the contemporary causes of success and failures in business. The study concludes that in addition to skills development, the entrepreneurship and administration development institute should necessarily initiate steps to motivate women entrepreneurs and to provide them with practical management
The brand Vivanta was born as a part of Taj Hotels Resorts and Palaces (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand. This brand architecture exercise was a part of their previous launch of The Gateway hotels which is marketed as an Upscale brand. Vivanta by Taj is marketed as an Upper Upscale Brand which is flanked by the Taj in the top-end luxury department. The term Vivanta comes from the term 'bon vivant', which signifies sophistication and appreciation for the good things in life and also from the attributes of vividness and vivacity.
Vivanta by Taj is a 5-star hospitality brand positioned in the upper-upscale segment …show more content…
Guests may also choose to explore the local culture Coimbatore by visiting renowned temples that date back to 1500 AD. Taj Hotels Resorts and Palaces is recognized the world over for delivering a unique flavor of hospitality that offers world-class refinement while remaining deeply rooted in its Indian heritage. For more than a century, Taj has brought together the unique beauty and traditions from across India in an experience that highlights true Indian hospitality. This draws on the time-honored traditions central to the Indian homecoming, from the refreshing simplicity of the welcome drink to the careful choreography of the dinner service. Taj has helped to put many Indian destinations on the map. From the resorts of Goa to the upcoming business hubs of India’s Silicon Valley, an iconic Taj hotel is a mainstay of the destination. By providing jobs to the local community, supporting endangered artisan practices and reviving regal history at palaces where royal families are still in residence; Taj offers a rare insider’s point of view to the fascinating story of India – from Maharaja to modern day. With 100 hotels in 62 locations across India, Taj offers guests the refined luxury of heritage combined with effortlessly efficient service and local expertise to create a moment to remember. In India, Taj hotels are strategically located to offer the Taj experience in …show more content…
Nagesh P, Narasimha Murthy M S (2008): They carried study on the efficiency of women entrepreneurship training program. The study analyzes the efficiency of women entrepreneurship training and learning program and helps to recognize the requirement for entrepreneurship training. It also helps to identify the strong point and faintness of such training program. The comparison of the pre-established goals and the actual attainment helps to identify the improvements needed in training programs. The outcomes of the study indicate that the state and central administration training centers and nodal centers, which impart training to the entrepreneur, are remaining one-third of the respondent felt that there was no effective delivery of content in the training database the same needs to be improved. The study identifies the parts of improvement as practical exposure to the contemporary causes of success and failures in business. The study concludes that in addition to skills development, the entrepreneurship and administration development institute should necessarily initiate steps to motivate women entrepreneurs and to provide them with practical management