Visual persuasion happens when the image or advisement seduces you into contemplating the suggestion content as factual. Aristotle described this as when companies create something to sway their consumers’ into doing what they want, for example, buying the latest knee high boots since they are the new fall trend. (Lester, 2014, p. 80). Three concepts that correlate with visual persuasion are ethos, pathos, and logos, each of these concepts uses different types of strategies to change the way the consumer views certain aspects of a product or makes them change their attitudes towards life by giving it a deeper thought. In today’s society, countless celebrities are brand ambassadors for either their clothing or cosmetic lines since they know other individuals view them as role models and strive to be like them. One star that uses her credibility and brand to make an effort to help with world change is Angelina Jolie.
Angelina has been in the spotlight for several years now; she has won many awards not just for acting but for being a humanitarian and trying to make a difference in the world. The picture with her holding an Oscar trophy focuses on Aristotle ethos concept. Ethos is all about being a trustworthy source, an example of this would be if they heard Angelina …show more content…
(Your Dictionary, 2016) Angelina Jolie’s humanitarian work is a prime example of this; she has worked with many organizations across the world especially the United Nations. She has visited several third world countries and talks to numerous world leaders. She is all about change and making the world a better place. The picture of her outside with various individual standing around her and the podium and microphones focuses on her logos part of her personality. It persuades you to ponder if you are contributing to society and the world change as much as her and it shows you that just someone's actions do speak as loud as their
Angelina has been in the spotlight for several years now; she has won many awards not just for acting but for being a humanitarian and trying to make a difference in the world. The picture with her holding an Oscar trophy focuses on Aristotle ethos concept. Ethos is all about being a trustworthy source, an example of this would be if they heard Angelina …show more content…
(Your Dictionary, 2016) Angelina Jolie’s humanitarian work is a prime example of this; she has worked with many organizations across the world especially the United Nations. She has visited several third world countries and talks to numerous world leaders. She is all about change and making the world a better place. The picture of her outside with various individual standing around her and the podium and microphones focuses on her logos part of her personality. It persuades you to ponder if you are contributing to society and the world change as much as her and it shows you that just someone's actions do speak as loud as their