My goal for the visual PSA was to convey the values that football brings to its players off the field. This goal was chosen in response to individuals in the media and politics that are openly critical of the culture off football. These individuals claim that the inherent violence of football causes those who play it to become violent off the field. Through my PSA I wanted to show that, for an overwhelming majority of players, this is simply not the case. The PSA was designed to convey the values of leadership, commitment and honor that the game off football teaches those who play it. Specifically, I wanted to show that football is critical for success of the American dream. It teaches that hard work and commitment will make seemingly impossible
