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Visual PSA About Drinking And Driving

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The visual PSA about drinking and driving is raising awareness of drunk driving and the outcome. The positive purpose is convincing young adults, parents, and kids watching the advertisement to stay safe, consider the surrounding, be responsible, and have self control. The negative appeal of the PSA is the oversimplified message because it ignores the females driving, getting help, and the consequences of the driver’s actions. Audiences are manipulated to accept that only young men make bad decisions. The focus of the victim and his family emphasizes the negative outcome of young men’s decisions. The negative outcome is losing a family member at hand of a young drunk men. Therefore, it has an impact for a life time in term of emotional reactions

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