A visual image is one of the powerful forms of public service advertisement. Visual images communicate information rapidly than any other form. In visual images, the audience has a pathological feel as opposed to reading a document. The Public Service Advertisement, or PSA, has allowed companies and organizations to utilize visual images to portray appeals to an audience. The advertisement that I am studying comes from the Child Health Foundation. It is a picture of a child between ages three and five with a very faint halo around her head made of smoke. In the image, there is a text box that states, “Children of parents who smoke, get to heaven earlier.” Though the image is dreadful, this ad, through different forms of pathos and ethos, persuade
