Visual Imagery And Perception Of Images Essay

785 Words Feb 23rd, 2016 4 Pages
III. Background
Theories within the visual rhetoric field are immense. Most research steers within the scientific realm, and centers on the brain and how it controls peoples’ perceptions of images. For example, in Visual Imagery and Perception, Bertolo focuses on the cognitive processes that control the flow of “form, motion, and colour,” exploring the question of how all of the individual features within images are processed, whether they are binded together or processed separately (174). He later relates these processes to visual imagery and perception. Similar to Bertolo, in Images and the Brain, Kosslyn explores a specific region of the brain, the visual cortex, and how it functions in perceiving representations in imagery, and the degree of how specific these representations process. Kosslyn also supports Bertolo’s claim that the different processes within the brain that interpret imagery and perception bind together in many cases, and are closely interwoven (334). In Resolving the Imagery Debates, Kosslyn seeks to understand the cognitive footprints of mental imagery and perception, again heavily relying on cognitive and behavioral theory. He focuses on “the nature of the internal events that underlie the experience of ‘seeing with the mind’s eye’” (3). However, he does not discuss the quality of these experiences, which would provide further insight into what maintains or steers peoples’ attraction to images.
All of this theory becomes significant within articles…

Related Documents