VISUAL CULTURE – THE WINTER TALE
Zhaoshen Wang (Johnson Wang) / WAN16475335
Anthropomorphic advertisement is a better way to promote penetration and sales of the new products through visual attraction and imagination rather than literal adverts.
The term ‘visual culture’ encompasses many media forms ranging from fine art to popular film and television to advertisement to visual data in fields such as the sciences, law, and medicine. (Sturken & Cartwright, 2009, P.1). Visual culture looks at the images that represents our world. In a social system through visual culture, we negotiate the word and define ourselves through varied media. Semiotics, sometimes referred to as semiology, is a means or an analysis of considering anything as signs and sign systems. In this essay I will analyze brand identity, objects and myth …show more content…
It was published in magazines such as Harper’s Bazaar and Vogue features videos and photos of 2 young panthers. Comparing with others advertisements in serious and dated colors, viewers can easily pause at the page of Cartier’s new advert in magazines because of its direct lighting tone. In the case of Cartier’s advertisement, the compose of selected advertisement was asymmetrically arranged by the photographer and created an innovation of Cartier’s adverts. It conveys a young panther has been playing or seeking for a long time on a snowy ground and left its footprints. Then it stumbles upon Cartier’s collection of bracelets, rings and watches packages with white wrapping papers and printing crimson belts. A typical Cartier’s red ring box with golden pattern is separately dropped in the front of the young panther. And a classic font of brand’s name on the right-middle side creates balance within the overall frame. through the video, we could estimate that the little panther is gazing at some moving bracelets or Christmas
Zhaoshen Wang (Johnson Wang) / WAN16475335
Anthropomorphic advertisement is a better way to promote penetration and sales of the new products through visual attraction and imagination rather than literal adverts.
The term ‘visual culture’ encompasses many media forms ranging from fine art to popular film and television to advertisement to visual data in fields such as the sciences, law, and medicine. (Sturken & Cartwright, 2009, P.1). Visual culture looks at the images that represents our world. In a social system through visual culture, we negotiate the word and define ourselves through varied media. Semiotics, sometimes referred to as semiology, is a means or an analysis of considering anything as signs and sign systems. In this essay I will analyze brand identity, objects and myth …show more content…
It was published in magazines such as Harper’s Bazaar and Vogue features videos and photos of 2 young panthers. Comparing with others advertisements in serious and dated colors, viewers can easily pause at the page of Cartier’s new advert in magazines because of its direct lighting tone. In the case of Cartier’s advertisement, the compose of selected advertisement was asymmetrically arranged by the photographer and created an innovation of Cartier’s adverts. It conveys a young panther has been playing or seeking for a long time on a snowy ground and left its footprints. Then it stumbles upon Cartier’s collection of bracelets, rings and watches packages with white wrapping papers and printing crimson belts. A typical Cartier’s red ring box with golden pattern is separately dropped in the front of the young panther. And a classic font of brand’s name on the right-middle side creates balance within the overall frame. through the video, we could estimate that the little panther is gazing at some moving bracelets or Christmas