Visual Culture Essay

3166 Words Apr 15th, 2013 13 Pages
Visual Culture
Visual culture is wisely considered to be a field of study which focuses on all aspects of culture which rely on visual images. Visual technology undeniably has a central importance in the contemporary culture. It plays a phenomenally important role in enhancing our visual capability and helps us in perceiving myriad cultural beliefs in addition to guiding us when managing behavior, values, and social relationships. Visual culture is based on a wide range of mediums which serve as core visual components and foster visual imagery in human minds like video games, internet, advertisements, comics, and media. These visual media play an essential role in deciding how we behave when dealing with others and performing various
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Modern technology not only interacts with the public but also affects us individually by interacting on an individual basis with our psychology. It is helpful to understand in context of psychology of visual perception that how our brain receives different signals from a visual image and then works to transform them into s single perception which then influences us in dealing with life and others. The lenses of our eyes catch the rays of light reflected from objects and images by focusing them on the retinas with the help of receptors specific for this purpose and which are also sensitive to rays reflected from images. Furthering the journey of transformation of signals into a single perception, the light imprinted on the retinas is then transferred to the visual cortex of the brain only after being converted into electrochemical signals. The job of the brain is then to comprehend all the different electrochemical signals and transform them into one single perception for us to remember whenever making a decision about any aspect of life and culture or society which we belong from or live in respectively. However an important thing worth mentioning here is that the way by which brain perceives signals coming from an image differs hugely which is why it is repeatedly suggested that interpretation of different images and artworks varies to such an extent that big distances can exist in the way two people, who are very close to each other, analyze and dissect

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