NOORFARHANA ALMAS BINTI MOHAMAD ANNUAR
2016742591
AD703/FT
Visual communication refers to a form of communication through sight by using visual images such as images with a view to presenting, influencing, in turn, affects the emotions of the audience receiving.
a) Basic Element of Visual Communication
The Dots
The dot is the basic and clear irreducibly minimum unit of visual communication (Dondis, 1974). Any point has strong visual controls to attract the eye wherever it exists naturally or is placed by man in response to a purpose. When seen, dots connect and therefore are competent of directing the eye and generate visual (Dondis, 1974).
Lines
When dots of the identical proportions are produce dense simultaneously with no gap between them, …show more content…
Line have horizontal, vertical or square (Dondis, 1974). Horizontal suggests calmness, stability and tranquillity. Vertical gives a feeling of balance, formality and alertness. Square suggests movement and action (Lancken, 2013).
Colour
Colour is one of the most powerful of elements. It has tremendous indicative qualities as well as forms and shapes (Wang, 2008). Understanding the uses of colour is crucial to effective composition in layout generate emotional value in visual.
Tone
Tone is the ‘value’ of a colour. We speak about tone when we discuss ‘light’ and ‘dark’. Pictures can be made entirely from tone, without colour. This is the nature of a black and white photograph. Look below for a table of tonal values from white to black. Tone in black and white (mono tone) Tone can be used to represent things, objects, people or places in descriptive or symbolic ways and communicate emotions, feelings or ideas. Tone also can represent appeal to our senses and be used for practical purposes.
I. …show more content…
Making the message convincing, typography is an essential element of written communication. Crisp (2012:12) frames typography as a system of interrelated concerns. Martin Solomon (1995) Online Journal of Art and Design, volume 1, issue 3, 2013 38 considers typography to be an art and expresses his opinion like this: “Typography is the art of mechanically producing letters, numbers, symbols, and shapes through an understanding of the basic elements, principles, and attributes of
2016742591
AD703/FT
Visual communication refers to a form of communication through sight by using visual images such as images with a view to presenting, influencing, in turn, affects the emotions of the audience receiving.
a) Basic Element of Visual Communication
The Dots
The dot is the basic and clear irreducibly minimum unit of visual communication (Dondis, 1974). Any point has strong visual controls to attract the eye wherever it exists naturally or is placed by man in response to a purpose. When seen, dots connect and therefore are competent of directing the eye and generate visual (Dondis, 1974).
Lines
When dots of the identical proportions are produce dense simultaneously with no gap between them, …show more content…
Line have horizontal, vertical or square (Dondis, 1974). Horizontal suggests calmness, stability and tranquillity. Vertical gives a feeling of balance, formality and alertness. Square suggests movement and action (Lancken, 2013).
Colour
Colour is one of the most powerful of elements. It has tremendous indicative qualities as well as forms and shapes (Wang, 2008). Understanding the uses of colour is crucial to effective composition in layout generate emotional value in visual.
Tone
Tone is the ‘value’ of a colour. We speak about tone when we discuss ‘light’ and ‘dark’. Pictures can be made entirely from tone, without colour. This is the nature of a black and white photograph. Look below for a table of tonal values from white to black. Tone in black and white (mono tone) Tone can be used to represent things, objects, people or places in descriptive or symbolic ways and communicate emotions, feelings or ideas. Tone also can represent appeal to our senses and be used for practical purposes.
I. …show more content…
Making the message convincing, typography is an essential element of written communication. Crisp (2012:12) frames typography as a system of interrelated concerns. Martin Solomon (1995) Online Journal of Art and Design, volume 1, issue 3, 2013 38 considers typography to be an art and expresses his opinion like this: “Typography is the art of mechanically producing letters, numbers, symbols, and shapes through an understanding of the basic elements, principles, and attributes of