Visual Analysis

The purpose of any author is it reach their intended audience, no matter how powerful the message is it is worthless if it does not reach their desired target. Being able to grab and keep ahold of your audience’s attention can be difficult. Visual descriptions gives the audience a personal connection to hold on to. When an image is shown each person immediately tries to connect it to something in their own lives. Visual tools not only engage the audience, but helps them to understand more clearly what the message is that the author is sending. Comparing and contrasting is another tool that authors use to deliver their message to an audience. The process in which you list all the similarities and discuss why one is better than the other is …show more content…
Pathos or the feelings that are produced when looking at something, to persuade the viewer that they want the right side of the two environments. The unpleasant feeling produced when looking at a barren wasteland in front of buildings make you want to turn towards the other side. The perfect green grass that the solar panels are sitting on top of gives you a happy, desirable feeling, which drives you towards the right side. Also the author uses the big dark clouds that give off a sad and unclean feeling, and the use of the dirt that has all its nutrients pulled out from it in the foreground of the image to complete the feeling that something has gone wrong. With those feelings when the viewer looks at the right side they turn to a powerful feeling of happiness and of wanting to be in that environment. The right side has bright warm and cool colors that make you feel good when you look at it. The author’s use of logos is the buildings that gives off black pollution to create a barren ground in front and that greener energy like solar and wind create a beautiful green ground. The question of why that is leads the viewer to reason within themselves and come to the conclusion that the right side has a health foreground because of the presence of green energy and the absence of …show more content…
The first one is a photo of a computer chip that represents the power of technology. The second photo represents nature because it portrays a plant's massive green leaves. Next is an energy efficient light bulb against a black background that represents ideas. To finish there is a windmill in a field of yellow flowers, and a blue sky with fluffy white clouds that represents the combination of the three previous photos. The first and the second images have many similarities and differences within