Visual Analysis of the Advertisement
Visual elements are important parts of each kind of advertising. The visual objects play an important role in passing a message and strongly appeal not only to people`s minds but also to the feelings. The significance of images in the advertising lies in purpose of it which is to persuade customers to buy any product. It can also stimulate people to act in a definite way. The artwork that is considered in this paper refers to the social advertising. In such a way its imagery system and content are directed to light the important social truths.
The chosen artwork describes the family of three persons sitting in a car. The man and his supposed wife are looking at each and talking. They seem very happy and …show more content…
In this case the advertisement is directed to warn families about the increased number of accidents where children are often hurt. To make the advertisement more impressive and persuasive its creators have used the three important principles of the rhetoric. They are pathos, ethos and logos. The pathos is appealing to people`s emotions. The main idea of this advertisement is to show that people little care about each other. It is obvious that a family looks quite happy and does not notice what happen beyond their worlds. Additionally both parents seem very busy because a man does not even look at the traffic and is completely lost in his telephone conversation, when a woman is interested in the map and does not pay attention to the road. In my opinion, this picture is very impressive because the true life is shown. Moreover, the creators of this picture greatly worked the color range of this photo. It is painted into gray color and only the faces of men, women and their child are of the brighter colors. It can be inferred that this way was used by the artist to show the general indifference that exists in the society. The pathos is also presented in this picture by the expressions of faces of main characters. It can be seen that a man is thoughtful and indifferent to the outer world, and a woman smiles …show more content…
Promoting is a standout amongst the most pervasive and comprehensive types of correspondence in the cutting edge world. Daily papers, magazines, TV, radio and the Internet all pass on promoting messages to buyers. While little organizations basically utilize promoting to convey data on their items and administrations, publicizing techniques additionally bring issues to light of social issues. Capable pictures, resounding music and eloquent content can bring out emotions in viewers to advance societal changes. The analyzed advertisement possesses the three main rhetoric elements which are ethos, pathos and logos in order to make the picture more convincing and expressive. In additional it has a well-developed content and
Visual elements are important parts of each kind of advertising. The visual objects play an important role in passing a message and strongly appeal not only to people`s minds but also to the feelings. The significance of images in the advertising lies in purpose of it which is to persuade customers to buy any product. It can also stimulate people to act in a definite way. The artwork that is considered in this paper refers to the social advertising. In such a way its imagery system and content are directed to light the important social truths.
The chosen artwork describes the family of three persons sitting in a car. The man and his supposed wife are looking at each and talking. They seem very happy and …show more content…
In this case the advertisement is directed to warn families about the increased number of accidents where children are often hurt. To make the advertisement more impressive and persuasive its creators have used the three important principles of the rhetoric. They are pathos, ethos and logos. The pathos is appealing to people`s emotions. The main idea of this advertisement is to show that people little care about each other. It is obvious that a family looks quite happy and does not notice what happen beyond their worlds. Additionally both parents seem very busy because a man does not even look at the traffic and is completely lost in his telephone conversation, when a woman is interested in the map and does not pay attention to the road. In my opinion, this picture is very impressive because the true life is shown. Moreover, the creators of this picture greatly worked the color range of this photo. It is painted into gray color and only the faces of men, women and their child are of the brighter colors. It can be inferred that this way was used by the artist to show the general indifference that exists in the society. The pathos is also presented in this picture by the expressions of faces of main characters. It can be seen that a man is thoughtful and indifferent to the outer world, and a woman smiles …show more content…
Promoting is a standout amongst the most pervasive and comprehensive types of correspondence in the cutting edge world. Daily papers, magazines, TV, radio and the Internet all pass on promoting messages to buyers. While little organizations basically utilize promoting to convey data on their items and administrations, publicizing techniques additionally bring issues to light of social issues. Capable pictures, resounding music and eloquent content can bring out emotions in viewers to advance societal changes. The analyzed advertisement possesses the three main rhetoric elements which are ethos, pathos and logos in order to make the picture more convincing and expressive. In additional it has a well-developed content and