Vision and Mission Statements Essay

2928 Words Sep 18th, 2010 12 Pages
AMITY BUSINESS SCHOOL

AMITY UNIVERSITY, UTTAR PRADESH

ASSIGNMENT SUBMISSION FOR

BUSINESS ENVIRONMENT & STRATEGIC ANALYSIS

VISION AND MISSION STATEMENTS- TOOLS FOR BETTER WORKING ENVIRONMENT

ABSTRACT

Vision and Mission statements are popular management tools. They are prominently displayed on the walls of the corporate office, web sites and in annual reports. A vision is a statement about what your organization wants to become. It should resonate with all members of the organization and help them feel proud, excited, and part of something much bigger than themselves. A vision should stretch the organization’s capabilities and image of itself. It gives shape and direction to the organization’s future. Visions range in
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A live e.g. can be quoted of the Shriram brothers operating agri-rural, chloro vinyl and sugar businesses. The head of DCM Shriram Consolidated Ltd. said “We have shared goals and vision. We are together because we want to be together”. For everyone in the family, ground rules have been laid down. ‘Communicate openly’ is the motto. Everyone is encouraged to put issues on the table, take time to talk and resolve their issues. Between themselves, the brothers have been going on 3- day retreats with a consultant for the last eight years. Some aspects have been decided upon already – for instance, the higher education of each child will be funded by the family together. The family is also very clear that all assets are co-owned. If one child wants to start his own venture and comes up with a good business plan, the family might consider the proposal and agree to invest in it. The seniors would act as coaches and mentors in such situation.

Closely linked to Vision, is the Mission of the company. While there is some confusion whether one is a part of the other or whether they are two different things, no one disputes that they are closely linked. Mission or Purpose is a precise description of what an organization does. It should describe the business the organization is in. It is a definition of “why” the organization exists currently. Each member of an organization should be able

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