6.0 Introduction of virtual world Virtual world is performed by computer through networked computers. Virtual worlds define as computer-based community environment that designed by any individual with their personal avatars. Users make a command to avatars and avatars performs the action. Avatars means digital or graphical representation and it consists of 3 models which are text-based, two-dimensional or three dimensional graphics models. For example: internet memes and message board can perform beyond a simple name or label, the character in video games is able to controlled by human agent in real world and voice chat are presented as actions taken by the avatar. (Bell, …show more content…
Smile to pay Another method for the alibaba user would be smile to pay. Alipay App can also complete customer purchase by scanning their face in front of a computer screen at the cashier's desk. Customer no need to key in any pin number or open the App during the whole process. Accuracy of identifying robot can reach a correct percentage of 99.5%. (Shuai, 2016) For example, this service allows consumers to proceed their payment by smiling after placing their order at KFC restaurant's self-serve screens. A 3-D camera then identified the customer's face to verify the payment. Porting Authorization Code (PAC) option is available for security purpose. (Gilchrist, 2017) This function is only authorize to the customers who registered under Alipay. (Gilchrist, 2017)
D. Augmented reality and gamification Alibaba platform has been conducting online contest and giveaways of vouchers known as '' red packets" in the leadup on 11 November. In 2016, they were using AR technology same concept behind the game call Pokemon Go. Pokemon Go, a games allows user to walk around physical world to capture virtual characters. A popular games in summer of 2016. This application make a breakthrough in virtual world aspect as not many gamers have been. Augmented reality (AR) becomes their niche strategy to target market. According to Kartik Hosanagar, a professor of operations, Pokemon Go is first games that merge the digital and physical world. (KWHS,