Virgin Group: The Success Of Richard Branson's Leadership Model

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Register to read the introduction… The companies vary from selling books, mobile phones, and recently moving into the airline, train, finance, and resorts industries. The success of Virgin is reflected by Richard Branson’s personality and leadership style of openness and master negotiation skills. Team-building and approaching situations with a consultant perspective were skills that Branson used in daily decisions. The customer service aspect of all of the companies that Virgin Group was the parent company to be focused on the satisfaction of their customers. One of the reasons that Virgin Airlines has consistently been among the top brands in the airline industry is due to the ultimate priority to offer exceptional customer service. The idea for a global space travel venture is an opportunity that the Virgin Group is more likely to accomplish over their competitors. Cooperation and strategies between the companies involved in the idea of intergalactic travel make it possible achieve the challenging task of space exploration for the …show more content…
Sir Branson’s bases his leadership styles and characteristics on three simple down-to-earth rules:
• Smile, everything gets much easier if you show a friendly face
• Have fun at work
• Believe in your ideas, employees and colleagues (Walenius, 2011, par. 16).

Another area that Branson Feels is important to being a good leader is that you must also be a really good listener. Besides knowing your own mind, you need to know what is going on the minds of those around you.
One of the core components of transformational leadership is that of individualized consideration. What that means is the leader will attend to all of the employees needs or concerns and he will be a mentor and coach to them as well.
Branson and other leaders like him usually will employ first and build customer base next, and the last thing he would do would be to employ the shareholders. The logic behind this is when an employee is happy, they will do a better job which in returns makes the customers happy which makes the business more fun to handle and thus better business means more money for

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