Virgin Atlantic Organisational Analysis

1073 Words 4 Pages
Virgin Atlantic Airlines: Organizational Behavior Analysis Virgin Atlantic Airlines is part of the Virgin Group corporate structure founded by Sir Richard Branson. Virgin Atlantic was the first airline of the Virgin Group, but was later joined by subsidiary airlines Virgin Australia and Virgin America. Virgin Atlantic is based in London, England operating primarily in Gatwick Airport and Heathrow Airport, as well as Manchester Airport in Manchester, England (Branson, 2014). An organizational behavior analysis will outline how a major record label went from producing rock and pop hits to being one of the premier airlines with which to fly all over the world.
History
The unofficial beginning of Virgin Atlantic was comical in nature. Richard
…show more content…
When the plane reached its destination, a passenger told him that it wasn’t a bad flight, and if they worked on their service, they may be onto something (Branson, 2014). Branson agreed, and purchased a used 757 from Boeing on the laurels of Virgin Records with the stipulation that they can give it back in a year if the airline didn’t pan out (Branson, 2014). Branson’s number one emphasis was on safety, but his second priority was service. Much of the motivation he had for starting his own airline stemmed from the idea that he could differentiate his airline by providing comfortable seating and superior service. Something Branson felt was lacking in the airline industry (Branson, 2014). Virgin Atlantic hired an excellent engineering team and experienced pilots (Branson, 2014). However, when it came to the service side, Branson went in a different direction. Instead of hiring experienced flight attendants, Virgin hired people from the entertainment industry for a fresh attitude (Branson, 2014). Couple this with bars in the upper class, and limo transfers, Branson had created an airline unlike any other …show more content…
The current group has a wealth of experience from all aspects of not only aviation, but business as well. The Chief Executive Officer (CEO) of Virgin Atlantic is Craig Kreeger. He was appointed as Virgin Atlantic’s CEO on February 1, 2013. His prior experience is with American Airlines where he worked for 27 years (Our Directors, n.d.). Shai Weiss, the Chief Financial Officer (CFO), was appointed in July of 2014 (Our Directors, n.d.). Prior to the CFO appointment, he held many financial roles within Virgin Group, such as being an investment partner for Virgin Management Ltd and being a founding partner of the Virgin Green Fund (Our Directors, n.d.). The Senior Vice President and Managing Director, Virgin Holidays is Mark Anderson who was appointed in April of 2014 (Our Directors, n.d.). Mark Anderson was responsible for implementing the Channel Management Strategy which increased sales conversion and brought in 500,000 pounds in less than six months (Our Directors, n.d.). Jill Brady is the Executive Vice President, Customer for Virgin Atlantic, and is in charge of the highest amount of people (Our Directors, n.d.). She oversees over 5,000 customer service employees who include cabin crew, customer relations, baggage services, contact centers, and inflight services (Our Directors, n.d.). Having been with Virgin Atlantic since 1994, Brady ensures that the customer is well

Related Documents