Case Study: Virgin Atlantic

2.2 Organization’s Response: Critical Evaluation Virgin Atlantic positions itself in the form of a young and a rebellious airline. Virgin Airlines utilises differentiation-positioning methods in order to reach a targeted niche market. Their attempts to reach such market is via the airline services it provides to its customers that are unique to the company, distinguishing itself from the broader airline industrial market. The company leads in industrial environmental conscientiousness. Virgin Atlantic chooses its path by providing distinct service to its customers. Their competitive strategy is to provide excellent services to its customers at a competitive price. They have utilised the concepts of oligopoly market where the existing and potential customers of the company receives poor deals and thus, the Airlines revive the scope of acquiring aviation industrial market by giving out better services. The marketing tactics used by the airline company and the …show more content…
The business operations are managed without government restrictions. Fares become considerably cheaper for passengers which makes the pricing of airline companies flexible. The deregulation in this sector allowed Virgin Atlantic to offer low cost premium service packages to existing and potential customers all over the globe. Following mergers and joint venture programs with various airlines, Virgin Atlantic enjoys huge market success and converging technology that develop extended supply operations for the company. The company is allowed to set its own prices as per their policies because of a few deregulated policies that are executed within the company. They have a strong belief in creativity, entertainment systems (first one amongst its competitors), on board bar facilities, and increased social activities/interaction in flight. They also provide complimentary limousine services, and beauty treatments for passengers in