Virgin Atlantic Analysis

1079 Words 5 Pages
7. Analysis Virgin Atlantic set a very strong and continuous focal point at innovation which displayed in Figure 2. There are lots of examples showing its creation and innovation. Such as innovator to provide arrival lounge at London Heathrow (Ravi & Sun, 2016), fancy first class sleeper seats (Aaker & Joachimsthaler, 2000), first airline pilot career programme (PilotCareerNews, 2014) and use of Google Glass to enhance customer service (Rossi, 2014). Virgin Atlantic innovative culture is influenced by the Virgin brand. It marked for customer-centric service innovation and intense identified the ambition and passionate chairman Richard Branson (Rothkopf, 2009). He is a successful business leader described as fun, fast, charming, warm, …show more content…
It means leaders in England are highly visionary, inspirational, decisive and performance oriented. These characteristics are perfect match to Richard. Richard published the book “The Virgin Way” which expresses 10 rules to motivate himself and also his employees (Branson, 2014). The rules includes follow your passions, have fun, be happy, don’t give up, listen more and talk less, go out and meet people. These show his ability to inspire, motivate and expect high performance outcomes. The stimulus motivation provided to his employees leads them to transcend their self-interest for the good of Virgin Atlantic with the encouragement to inspire innovative ideas among employees. This kind of leadership is a necessary component to the approach of transformational leadership. Transformational leadership is the empowerment assisted by the transformational leader with cohesiveness or attractiveness (Bass & Riggio, 2005). It sets innovation as a priority and enhances the culture of innovation within the organization (Bush, …show more content…
He claimed that listening could enable him to learn from each other, from mistake, from guests and employees (Schawbel, 2014). Everyone in Virgin Atlantic has a responsibility to generate ideas and Virgin starts to look for people with ability to innovate since the recruitment process (Bradley, 2013). As a chairman, Richard Branson listens and welcome for ideas as culture of Virgin Atlantic. Before doing anything else in the morning, he reads e-mail from employees and it influences company-employee dynamics. Not only listen and read he proved his actively listening with actions by addressing every one answering personally or initiating some actions (Hellriegel & Slocum,

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