Virgin Atlantic Airlines : Organizational Behavior Analysis Essay

1073 Words Dec 17th, 2015 null Page
Virgin Atlantic Airlines: Organizational Behavior Analysis Virgin Atlantic Airlines is part of the Virgin Group corporate structure founded by Sir Richard Branson. Virgin Atlantic was the first airline of the Virgin Group, but was later joined by subsidiary airlines Virgin Australia and Virgin America. Virgin Atlantic is based in London, England operating primarily in Gatwick Airport and Heathrow Airport, as well as Manchester Airport in Manchester, England (Branson, 2014). An organizational behavior analysis will outline how a major record label went from producing rock and pop hits to being one of the premier airlines with which to fly all over the world.
The unofficial beginning of Virgin Atlantic was comical in nature. Richard Branson was in Puerto Rico waiting for a flight to the British Virgin Islands when American Airlines bumped all of the passengers from the flight (Branson, 2014). Branson, not willing to take no for an answer, chartered a plane to the Virgin Islands, and created a chalkboard sign that read “Virgin Air, $35 single flight.” He went around to all of the stranded people and filled up the flight. When the plane reached its destination, a passenger told him that it wasn’t a bad flight, and if they worked on their service, they may be onto something (Branson, 2014). Branson agreed, and purchased a used 757 from Boeing on the laurels of Virgin Records with the stipulation that they can give it back in a year if the airline didn’t pan out…

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