U.S.A – Expansion in America
Vincor is the fourth largest producer of wine in America and they even have opportunities to move up in the list. America is the 3rd largest wine market in the world which is a great option to Vincor for expansion. There is an immense possibility of Vincor to grow in the market as the wine market is growing rapidly. Most of the America’s wine comes from California, it has reputation for excellent wine. This market is easy for Vincor to tap because it is open to entry and exit and very low barriers to entry. Moreover, there is not much competition in the American market, as there is only one major company- E&J Gallo, which has a significant market share and accounts for almost 30% of the total production.
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Vincor is the fourth largest producer of wine in America and they even have opportunities to move up in the list. America is the 3rd largest wine market in the world which is a great option to Vincor for expansion. There is an immense possibility of Vincor to grow in the market as the wine market is growing rapidly. Most of the America’s wine comes from California, it has reputation for excellent wine. This market is easy for Vincor to tap because it is open to entry and exit and very low barriers to entry. Moreover, there is not much competition in the American market, as there is only one major company- E&J Gallo, which has a significant market share and accounts for almost 30% of the total production.
All things