Article Evaluation Essay
Hung Le
Vietnam Soda Market Taking Off This article, “Vietnam Soda Market Taking Off”, is one major resource used in my research on the possibility of Tan Hiep Phat Beverage Group for improving its sales performance in Vietnam, by reallocating both the inputs and outputs between its production of ginger ale and root beer. The article was retrieved from the website of one of the most reliable newspapers and reporters in beverage businesses field, Beverage World, with the following URL: http://www.beverageworld.com/articles/full/17604/vietnam-soda-market-taking-off. Having been written by Beverage World’s associate publisher - Lisa Adams, and published in August, 2015, it has successfully illustrated the promising future …show more content…
To be more specific, first, she presented the rapid growth of Vietnamese market, which reached more than 1 billion liters in 2015, and keeps increasing with a rate of nearly 10 percent (Adams, 2015, para. 1-2). Secondly, she provided the readers with 2 major explanations for this impressive performance: the former is the customer demographics, while the latter is a recent incentive offered by the government in order to encourage the beverage industry. In terms of the demographics, she cited the evaluation from the market analyst – Erica Shaw, which stated that “…half of the population in Vietnam is under 35 years old”, who have increasing earnings in the age of fast urbanization (Adams, 2015, para. 2). Regarding trading condition in Vietnam, Lisa Adams mentioned that the government recently exempt carbonated soft drinks from Special Consumption Tax, therefore stimulated the foreign investment in this industry in …show more content…
Although the author did present the launches of several new products aimed at young urban consumers, namely Tropicana Frutz, Sabco, and Suntory, she did not find out the trendy flavors of the market. She simply listed the names of those new products, their manufacturers, and the promotions of their launches. However, a comparison of this article and the others might be made to make a full discussion about the trends of Vietnamese soft drinks market. According to Thanh (2015, para. 4), the carbonated drinks with local fruits’ flavors are likely to generate more and more sales. Those drinks are highly favored because they are good combination of the traditional popular carbonated drinks, such as orange juice and lemonade, with the other popular local fruits, e.g. sugar cane, red mango, and coconut. In another article, Nguyen, a market analyst from Br@nds Vietnam, has found that the low calorie drinks are now more appealing to Vietnamese customers than high calorie products (2015, para. 6). This resulted in a gradual decline in the sales of Coca-Cola, Fanta, One Root Beer, etc. in recent years, while low calorie options, such as Coca-Cola Light and Pepsi Light, are becoming more popular (para. 7). Overall, Vietnamese soft drinks market witnessed some major trends in recent years, which
Hung Le
Vietnam Soda Market Taking Off This article, “Vietnam Soda Market Taking Off”, is one major resource used in my research on the possibility of Tan Hiep Phat Beverage Group for improving its sales performance in Vietnam, by reallocating both the inputs and outputs between its production of ginger ale and root beer. The article was retrieved from the website of one of the most reliable newspapers and reporters in beverage businesses field, Beverage World, with the following URL: http://www.beverageworld.com/articles/full/17604/vietnam-soda-market-taking-off. Having been written by Beverage World’s associate publisher - Lisa Adams, and published in August, 2015, it has successfully illustrated the promising future …show more content…
To be more specific, first, she presented the rapid growth of Vietnamese market, which reached more than 1 billion liters in 2015, and keeps increasing with a rate of nearly 10 percent (Adams, 2015, para. 1-2). Secondly, she provided the readers with 2 major explanations for this impressive performance: the former is the customer demographics, while the latter is a recent incentive offered by the government in order to encourage the beverage industry. In terms of the demographics, she cited the evaluation from the market analyst – Erica Shaw, which stated that “…half of the population in Vietnam is under 35 years old”, who have increasing earnings in the age of fast urbanization (Adams, 2015, para. 2). Regarding trading condition in Vietnam, Lisa Adams mentioned that the government recently exempt carbonated soft drinks from Special Consumption Tax, therefore stimulated the foreign investment in this industry in …show more content…
Although the author did present the launches of several new products aimed at young urban consumers, namely Tropicana Frutz, Sabco, and Suntory, she did not find out the trendy flavors of the market. She simply listed the names of those new products, their manufacturers, and the promotions of their launches. However, a comparison of this article and the others might be made to make a full discussion about the trends of Vietnamese soft drinks market. According to Thanh (2015, para. 4), the carbonated drinks with local fruits’ flavors are likely to generate more and more sales. Those drinks are highly favored because they are good combination of the traditional popular carbonated drinks, such as orange juice and lemonade, with the other popular local fruits, e.g. sugar cane, red mango, and coconut. In another article, Nguyen, a market analyst from Br@nds Vietnam, has found that the low calorie drinks are now more appealing to Vietnamese customers than high calorie products (2015, para. 6). This resulted in a gradual decline in the sales of Coca-Cola, Fanta, One Root Beer, etc. in recent years, while low calorie options, such as Coca-Cola Light and Pepsi Light, are becoming more popular (para. 7). Overall, Vietnamese soft drinks market witnessed some major trends in recent years, which