Vietnam Restaurant Business Plan Essay

5318 Words Jul 2nd, 2012 22 Pages
Executive summary:
This business plan provides all specific information about business’s founder’s vision and the basic strategic plan necessary for initial establishment and operation of Vietnam Garden restaurant such as marketing analysis, marketing strategy, management, etc., (Stephen P. Robins and David A. Decenzo, 2010, p.74) .
To be located in Jalan Bukit Bintang, the Golden Triangle of Kuala Lumpur, Vietnam Garden is established to serve Vietnamese cuisine for people in Bukit Bintang and areas around it. The basic objective is to offer travelers and residents the fresh, creative, attractive Vietnamese traditional foods. In fact, we have strong unique selling position in attracting customer attention because we provide foreign
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Moreover, we pay strong attention on building and managing customers’ relationships such as promoting many events, discounts, and coupons for frequent customers.
Mission :
All the success won’t be possible without setting of goals that a company wants to achieve and the principles which controlled the decision making process. “Let’s wrap and roll – And you’ll like it”, we will inspire customers on both the most delicious foods, and the high customer service quality. Our unique concept is a new wave experience for the customers to join with us. Our service is distinguished by high-quality food, professional and affordable price for middle to high class people. We offer our customers not only the healthy food to eat, but the feeling of enjoyable great dining environment.

Table of contents :
Executive summary :……………………………………………………………………….1
Objectives:………………………………………………………………………………………1
Key to success:………………………………………………………………………………..1
Mission:…………………………………………………………………………………………..2
Table of contents:…………………………………………………………………………….2
Introduction:…………………………………………………………………………………….4
Methodology:…………………………………………………………………………………..4
Report:……………………………………………………………………………………………..4
Company summary:………………………………………………………………………….4
Products and service:………………………………………………………………………..5
Market analysis:………………………………………………………………………………..8
Marketing plan:…………………………………………………………………………………10
Management

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