Vietnam Airlines Strategy Essay

9309 Words Feb 18th, 2016 38 Pages
CONTENTS I. Introduction 3 Company background 3 History 3 Position 4 Vision 5 Mission 5 Goal 5 Management 5 II. Strategic Analysis 5 2.1 External analysis 5 2.1.1 PESTE 5 Political analysis 5 Economic analysis 7 Socio-cultural analysis 9 Technological analysis 10 Ecological analysis 12 2.1.2 5-force 2.2 Internal analysis 17 Value chain 17 2.3 SWOT 21 2.4 Options 24 2.5 Vietnam Airlines's doing 25 III. Recommendation 28 IV. Conclusion 30 V. Reference 30

Group members: * * 1. Đào Thị Mỹ Hạnh BABAIU13076 2. Park Do Hyun BABAUN13080 * 3. Nguyễn Thị Hoài BABAIU13090 * 4. Nguyễn Lê Phương Khanh BABAIU13107 * 5. Đỗ Thị Thanh Hoa BABAIU13089
…show more content…
Beginning with non-regular domestic services, today Vietnam Airlines operates to 21 cities throughout the country and 28 international destinations in Asia, Europe, and Australia. Its network extends to 26 countries and territories.
In 2006, after being awarded the IATA Operational Safety Audit (IOSA) certificate, a strict safety standard set by Aviation Quality Services (AQS), Vietnam Airlines joined the International Air Transport Association (IATA) as an official member, affirming its international standard.
In June 2010, Vietnam Airlines joined SkyTeam, the world’s second largest global airline alliance, affirming the carrier’s new position on the global aviation map as the strategic partner of the alliance in Southeast Asia region as well as its international standard services.
Position
Domestic position: VNA are the operator of the most extensive route network in Vietnam. The three main competitors in the domestic market are Vietnam Airlines, Jetstar Pacific and Vietjet Air. Among these, Jetstar is our subsidiary which operates under low cost carrier model and should therefore be able to tap growth from the low yield passenger segment by operating in domestic and regional routes while leveraging the Group existing resources and products. In 2013, the market share of Vietnam Airlines and Jetstar Pacific held an overwhelming majority of the domestic market, accounting for 77.5% of total passenger

Related Documents