This was a second section of the Questionnaire, tailored specifically towards people who do play video games. People who don’t wouldn’t be able to properly answer these questions and as a result wouldn’t be able to provide good answers and as a result would damage my entire questionnaire.
How often Video Games are bought
My first question was created to help me gauge how often the average customer actually purchases a video game. This greatly varies based on multiple different factors. For example, the obvious ones would be location and age. If the customer comes from a poorer background, they might not have the money to spend on a lot of videogames. Likewise, a 10 Year old might not have the pocket money to buy more than …show more content…
- November – Uncharted 3: Drakes Deception (PlayStation 3): This was the fastest selling PlayStation 3 exclusive ever, with the entire series of Uncharted 1, 2 and 3 selling 19 Million copies. It sold 3.8 Million copies on the launch day alone, making it the third most popular game in 2011 and sold a total of 124, 989 copies.
- November – The Elder Scrolls V: Skyrim (PlayStation 3, Xbox 360, Steam): This game was incredibly popular, being eagerly awaited by many video game fans. It sold 20,270,000 copies in total, grossing $1,290,000,000.
- November – Call Of Duty: Modern Warfare 3 (PlayStation 3, Xbox 360, Steam): This was the bestselling game of 2011 making $775 million globally in its first five days of …show more content…
I placed this on the ‘advanced’ section of the questionnaire as I didn’t want information about people other than my target market. The most popular form of advertising is, according to the questionnaire, television. This is followed by sponsored twitter posts, and then YouTube, Posters and Facebook. I believe that the most effective form of advertising and brand awareness is actually via Social Media such as Twitter, Facebook and YouTube. This is because while people can easily watch TV Shows without adverts; either by skipping or using services such as Netflix, people use Social Media everyday, and can’t ignore the adverts. This does however let me know that I should consider TV Adverts