Video Games And 80s Hollywood Masculinity: A Love Story

Superior Essays
Sex sells. This is true in all forms of entertainment, including video games. As a rising phenomenon since the 1980s, video games have enchanted an amalgam of people worldwide. It’s main audience in the past were young children. There were many elements in these games that kept their eyes glued to the screen. One of these factors was the ideal role model, which is prevalent in games. Many games, especially the older ones, contained over muscular men usually acting violently such as Rambo for example. However, as these children started to grow up, video game creators needed something to hold their audience’s attention. Thus the video gaming industry started to pour their games with sexual flavor. Muscular men and curvy women captured both of …show more content…
In the article Videogames And ‘80s Hollywood Masculinity: A Love Story, the author says “Late 80’s video games reflect the ‘80s ideals of masculinity through plot, player, action” (Cebulski). In this article, the author states that the 80’s era of video games thoroughly reflects the theme of masculinity as portrayed in the game’s substance. Similar to back then, games nowadays too show the same connection with modern day masculinity. Video games portray men to be hyper masculine which is a huge stereotype as not all men are similar to the picture they portray. What you see in Hollywood today can be seen in video games today. Since portraying the theme masculinity in Hollywood appealed to many, games started doing it. Video games incorporated these themes in an attempt to gain further traction and money which worked out tremendously. This furthers the spread of masculinity stereotypes that negatively affect many men. Along with portraying hypermasculinity, video games also let the player actually control the character itself. With someone controlling these characters, they have a sense of self within these characters. They can feel like they are these characters, thus being satisfied with oneself, with all the hypermasculine messages being pushed down people’s throats now a days. Likewise, another way these gaming companies garner sales is by catering male

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