Video Game Industry Analysis Essay

15571 Words Feb 11th, 2014 63 Pages
The Video Game Industry
An Industry Analysis, from a VC Perspective Nik Shah T’05 MBA Fellows Project

March 11, 2005 Hanover, NH

The Video Game Industry
An Industry Analysis, from a VC Perspective
Authors: Nik Shah Nik.Shah@Dartmouth.edu Tuck Class of 2005 Charles Haigh Charles.Haigh@Dartmouth.edu Tuck Class of 2005



The video game industry is poised for significant growth, but many sectors have already matured. Video games are a large and growing market. However, within it, there are only selected portions that contain venture capital investment opportunities. Our analysis highlights these sectors, which are interesting for reasons including significant technological change, high growth rates, new product development and
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A follow-on investment in a market leader is likely



Video Game Industry Analysis March 11, 2005

the best strategy for entry at this point, until software standards are set and an initial shakeout occurs. • Communications. Massively Multiplayer Online Games (MMOGs) involve players scattered in all geographies. Thus, the communication tools within games are important for both interacting during play and recruiting players for a game session. Most of these tools are currently embedded within games themselves, but a few standalone tool suppliers are emerging and we believe that “best of breed” and technology agnostic solutions will win the market. Advertising / Content and Other Services. The growth of games has led to their adoption as a marketing tool, and we believe this will continue throughout all segments of gaming, including console, PC, online and wireless games. All forms of marketing, including both “advergaming” and product placements represent areas of opportunity since one of the most sought after advertising demographic groups are now the primary gamers. Other services, such as product exchange, will also grow as the online/MMOG market, in particular, grows. Enabling Software. The software toolkits and platform software used by all types of game developers is a disparate and under funded market. We believe

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