1. List and describe 3 key points made in the video “The Story of Electronics.”
• Designed for the dump – products are designed to be hard to repair, breaks easily, and difficult to upgrade. These items led to more devices going to the landfill since it is cheaper to replace them.
• Product Takeback – Companies would be responsible for devices and products they produce including their disposal. This could lead to much better designs of the product and devices, which might last longer, have fewer chemicals, and can be recycled easier.
• Moore’s Law – Gordon Moore in the 1960s said that processor speeds could double every 18 months, which for the most part has taken place over the years.
2. What are 2 claims made by Annie Leonard that …show more content…
What is our yearly e-waste export and to which counties? These are some items I would have liked for her to validate as well.
3. Who do you think was her target audience? What evidence do you have for this?
Consumers are her target audience but I think so are businesses and corporations. The video is trying to raise awareness about our e-waste, in hopes that all of us, as consumers, will start working together to force a change of how devices and products are designed for the dump.
Her message to corporations is that a change is coming and they should start designing products that they themselves could take back with minimal costs, less toxic and being better recyclable. The evidence is in her story where she is talking about the effects of e-waste and how poorly it is designed from the beginning so that it ends up in the …show more content…
What changes would you suggest to make the message more effective?
I really think the video was pretty effective the way it is but if I had to suggest a change it would be to leave Ms. Leonard out and use a voice over in the places she appeared. Then color the main points of the animation such as designed for the dump, product take back, etc.
6. What is one thing that you found surprising? I was not surprised by most of it because if you watch the news you should be able to tell we live in a disposable society and as long as we continue to purchase replacement items it is not going to change.
However, I read the annotated script and find it interesting that Silicon Valley has 29 toxic Superfund sites. With the prestige, deep pockets, and limited resources in Silicon Valley I would have thought that most of these sites would have been cleaned and completed by now.
The link listed in the reference section shows “not found” with a note to check Twitter so either this website needs to be updated or Ms. Annie Leonard needs to update the video that says Silicon Valley is
• Designed for the dump – products are designed to be hard to repair, breaks easily, and difficult to upgrade. These items led to more devices going to the landfill since it is cheaper to replace them.
• Product Takeback – Companies would be responsible for devices and products they produce including their disposal. This could lead to much better designs of the product and devices, which might last longer, have fewer chemicals, and can be recycled easier.
• Moore’s Law – Gordon Moore in the 1960s said that processor speeds could double every 18 months, which for the most part has taken place over the years.
2. What are 2 claims made by Annie Leonard that …show more content…
What is our yearly e-waste export and to which counties? These are some items I would have liked for her to validate as well.
3. Who do you think was her target audience? What evidence do you have for this?
Consumers are her target audience but I think so are businesses and corporations. The video is trying to raise awareness about our e-waste, in hopes that all of us, as consumers, will start working together to force a change of how devices and products are designed for the dump.
Her message to corporations is that a change is coming and they should start designing products that they themselves could take back with minimal costs, less toxic and being better recyclable. The evidence is in her story where she is talking about the effects of e-waste and how poorly it is designed from the beginning so that it ends up in the …show more content…
What changes would you suggest to make the message more effective?
I really think the video was pretty effective the way it is but if I had to suggest a change it would be to leave Ms. Leonard out and use a voice over in the places she appeared. Then color the main points of the animation such as designed for the dump, product take back, etc.
6. What is one thing that you found surprising? I was not surprised by most of it because if you watch the news you should be able to tell we live in a disposable society and as long as we continue to purchase replacement items it is not going to change.
However, I read the annotated script and find it interesting that Silicon Valley has 29 toxic Superfund sites. With the prestige, deep pockets, and limited resources in Silicon Valley I would have thought that most of these sites would have been cleaned and completed by now.
The link listed in the reference section shows “not found” with a note to check Twitter so either this website needs to be updated or Ms. Annie Leonard needs to update the video that says Silicon Valley is