I think that this video relates to the class because it relates a lot to chapter 14 and consumers values. Joseph Pine talks all about how consumers want and value “authentic” experiences but how authenticity is mostly just the way that the customer perceives that experience. It is important to understand how a consumer may see your company so that you are able to position yourself as a “real experience” for consumers to trust and to choose over others. From this speech, it seems like authenticity seems to be a global value and all organizations can benefit from understanding what it means to be authentic in the consumers’ eyes.
Joseph Pine begins his speech by talking about the progression of economic value, or the change from commodities to goods to services. So he says that it is time to move to a new level of economic value, and to move from service economy to an experience economy. He gives the examples of Disney, themed restaurants, and Las Vegas. He also mentions a question that he gets when he presents the idea of an experience economy outside the us and that is …show more content…
Two, it is easier to be authentic if you don’t say you’re authentic. Three, if you say you’re authentic, you better be authentic.”
One very interesting point that appealed to me is when Pine presents this paradox that no experience can be inauthentic but no business can provide one. All businesses are man made, involved with money, and use machinery which makes them inauthentic. It is the part of his speech where I had to pause the video and think about what he said. And one of the biggest things that I think can be taken away from this video is that consumers want to spend money to satisfy the desire for authenticity. If a company doesn’t understand authenticity then how are they going to get people to spend money on
Joseph Pine begins his speech by talking about the progression of economic value, or the change from commodities to goods to services. So he says that it is time to move to a new level of economic value, and to move from service economy to an experience economy. He gives the examples of Disney, themed restaurants, and Las Vegas. He also mentions a question that he gets when he presents the idea of an experience economy outside the us and that is …show more content…
Two, it is easier to be authentic if you don’t say you’re authentic. Three, if you say you’re authentic, you better be authentic.”
One very interesting point that appealed to me is when Pine presents this paradox that no experience can be inauthentic but no business can provide one. All businesses are man made, involved with money, and use machinery which makes them inauthentic. It is the part of his speech where I had to pause the video and think about what he said. And one of the biggest things that I think can be taken away from this video is that consumers want to spend money to satisfy the desire for authenticity. If a company doesn’t understand authenticity then how are they going to get people to spend money on