Expectations
Since the Pink brand is an extension of Victoria’s Secret I expected this to be a very popular brand. I believed that Pink would be popular with younger girls and college students. I also believed that Pink would have a large presence not only in stores but also online. This being because younger girls are be more technically advanced and also online shopping has become a huge trend. Not to mention technology is a lifestyle for young girls who Pink is looking to target so why wouldn’t they choose to shop online.
Surprises
One thing that surprised me about the brand was the age range of women/girls that were buying the product. Although their target audience is 18-22, there were quite a few older women purchasing as well. …show more content…
I was able to look at all of these contact points except for a standalone store since their was not one locally. I did however get to make observations at the Victoria’s Secret store. While there I noticed that most of the Pink options they had were positioned up front. The store had a very fun flirty vibe up front and more sexy towards the back. I saw also that most of the younger college students would hang up front and mostly only buy Pink products while older women would buy another Victoria’s Secret item as …show more content…
They were fun, flirty, and youthful to work the crowd that they are targeting. They consistently use bright colors and fun patterns in their advertisements, stores, and social media. As their facebook says (Victoria’s Secret Pink, 2015), “Pink dreams big to dress you in comfy, effortlessly, cool wear. We’re for the independent spirit on campus--true of heart, intelligent, and inspired!” They definitely stick with this theme throughout their brand and because of this people are loyal to them. Youth is becoming a big push everywhere and it seems that Pink may already have an
Since the Pink brand is an extension of Victoria’s Secret I expected this to be a very popular brand. I believed that Pink would be popular with younger girls and college students. I also believed that Pink would have a large presence not only in stores but also online. This being because younger girls are be more technically advanced and also online shopping has become a huge trend. Not to mention technology is a lifestyle for young girls who Pink is looking to target so why wouldn’t they choose to shop online.
Surprises
One thing that surprised me about the brand was the age range of women/girls that were buying the product. Although their target audience is 18-22, there were quite a few older women purchasing as well. …show more content…
I was able to look at all of these contact points except for a standalone store since their was not one locally. I did however get to make observations at the Victoria’s Secret store. While there I noticed that most of the Pink options they had were positioned up front. The store had a very fun flirty vibe up front and more sexy towards the back. I saw also that most of the younger college students would hang up front and mostly only buy Pink products while older women would buy another Victoria’s Secret item as …show more content…
They were fun, flirty, and youthful to work the crowd that they are targeting. They consistently use bright colors and fun patterns in their advertisements, stores, and social media. As their facebook says (Victoria’s Secret Pink, 2015), “Pink dreams big to dress you in comfy, effortlessly, cool wear. We’re for the independent spirit on campus--true of heart, intelligent, and inspired!” They definitely stick with this theme throughout their brand and because of this people are loyal to them. Youth is becoming a big push everywhere and it seems that Pink may already have an