Victoria’s Secret is a lingerie company. It was established by Roy Raymond in 1977. Its beginnings started from an embarrassing experienced of Raymond. According to Naomi Barr in her article “The Tragic Story Behind Victoria’s Secret”, Raymond wants to buy his wife some lingerie but he’s too embarrassed to shop for it at a department store. As he was uncomfortable to shop for some lingerie, he thought of putting up his own business. He made a bank loan and borrowed money from his in-laws, opened a store and he called it Victoria’s Secret. It was however acquired by the Limited Brands Company in 1982, according to Brand-o-pedia. It further said that Victoria’s Secret makes products suitable for older teenage girls and up, and targets this audience
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"The Tragic Story Behind Victoria’s Secret." Slate Magazine. The Slate Group, 30 Oct. 2013. Web. 05 Oct. 2014.
Farfan, Barbara. "Company Mission Statements – Complete List of World’s Largest Retail Missions." About. About, n.d. Web. 10 Oct. 2014.
"L Brands Beliefs." L Brands. L Brands Inc, n.d. Web. 07 Oct. 2014.
"Our Responsibility." L Brands Responsibility. L Brands Inc, n.d. Web. 09 Oct. 2014.
Lutz, Ashley. "How Victoria's Secret Became The Most Popular Apparel Brand In The World." Business Insider. Business Insider, Inc, 29 Jan. 2013. Web. 07 Oct. 2014.
Scott-Kemmis, Judy. "Black in Business." Empower-yourself-with-color-psychology.N.d.Web. 05 Oct.2014.
Scott-Kemmis, Judy. "Gold in Business." Empower-yourself-with-color-psychology.N.d.Web. 05 Oct.2014.
Scott-Kemmis, Judy. "Pink in Business." Empower-yourself-with-color-psychology.N.d.Web. 05 Oct.2014.
“Victoria's Secret." Brand-o-pedia. Creative Commons, 5 Dec. 2009. Web. 05 Oct. 2014.
"Victoria's Secret." ConsumerAffairs. Consumers Unified LLC, 16 Sept. 2014. Web. 05 Oct. 2014.
"Victoria's Secret: The Sexiest Bras, Lingerie & Women's Fashion." Victoria's Secret. N.p., n.d. Web. 05 Oct. 2014.
"Victoria's Secret." Wikipedia. Wikimedia Foundation, 10 Aug. 2014. Web. 09 Oct.