Theme Of Body Dissatisfaction In Advertising

We see thousands of ads as we go through our everyday lives. While some of those ads we don’t even notice, a few catch the eye. Controversial ads are out there. Everyone can see them, but not everyone notices the hidden message inside the advertisement. Victoria’s Secret has many advertisements; although, their ads for the popular body collection stands out. In these ads Victoria's Secret is conveying a message of a “perfect” body. The two ads both feature the same nine white women and one darker complected woman standing side by side in a line. Each model is wearing a bra and underwear set from the collection that is being advertised. One of the models is leaning on another and looking at the camera with some hair over her eyes, …show more content…
The article justifies how seeing idealized images is associated with body dissatisfaction. Monro and Huon stated that a recent experiment showed that women who were given something with idealized images had greater body dissatisfaction than women that were given a control condition, which had no idealized images. The authors point out that not all women will be affected the same; women who are more into appearance will be more likely to be more affected by the images. By looking at the charts of data collected by the experiment, the advertisements where the idealized body were present created a significant increase in body dissatisfaction and appearance anxiety. The experiment proved that body related advertisements were more effective than non-body related advertisements. It also proved that the exposure lead to the women having an increased amount of body dissatisfaction and appearance