Swot Analysis Of Victoria's Secret

Consumer Profile: Victoria’s Secret targets middle to upper-class women from the ages of 20-40. Their customers also value image, glamour, and confidence and are seen as the best in their class. Women are strong and captivating and are sought after luxury and elegance. Because of the higher prices on items, women seek value and image in their panties and bras and see them as an item they can choose from in an assortment of colors and patterns. They consider them an importance and a valued product that is worth splurging on to feel more confident and glamorous in. Victoria’s Secret not only offers merchandise that is considered sexy but everyday merchandise as well, which makes a woman feel like she can be confident in what she is wearing daily and not just for special occasions.

Competitor: While examining who Victoria’s Secrets closest competitors were, we choose Aerie and Adore Me. Aerie is …show more content…
However, there are a few Victoria’s Secret outlets in the United States. The Poughkeepsie Galleria location is a full-price retailer. They have some merchandise on sale towards the back of the store but the store is mainly full price merchandise. The pricing of the items is higher than normal lingerie which ties back to the more glamorous and luxurious feel Victoria’s Secret is trying to portray. Bras range from around 40-60 dollars with the exception of bras on sale. The prices can then drop as low as 25 dollars a bra with these sales. Panties range from around 12-20 per panty and occasionally have a 5 for $27.50 deal that Victoria’s Secret will host. Bralettes can range from 20-30 dollars and pajamas can be around 45-60 dollars for a set. Workout gear also ranges from 30-60 dollars with the exception of deals such as 2 leggings or yoga pants for 50 (Victoria 's Secret). This price range leaves room for profit for Victoria’s Secret as a store but can be a little over priced for the customer when items are not on