The simple answer for vertical integration was job security, money and monopoly of their films to allow a steady market for their works, while keeping actors employed and contacted to companies. According to Meriam Webster the definition of vertical integration, “the combining of manufacturing operations with source of materials and/or channels of distribution under a single ownership or management especially to maximize profits.” While the book defines this as “studio-owned theaters could play only paramount product thus ensuring a steady market for the studios films” (Dixon and Foster 34). Furthermore, creating a lasting impact on the film industry.
When think about the role this plays with actors’ job security and a longer lasting career
When think about the role this plays with actors’ job security and a longer lasting career