Verizon Case Analysis

863 Words 4 Pages
According to Verizon, they use a traditional corporate structure. This includes CEO, CFO, CMO, CCO and CSO. Lowell C. McAdam is the chairman and chief executive officer (CEO) of Verizon Communications. Lowell helped Verizon Wireless gain complete ownership of their company by purchasing Vodafone’s forty-five percent stake (Verizon, 2015). Francis J. Shammo is the executive vice president and chief financial officer (CFO) for Verizon Communications. His responsibilities are financing, planning strategies and exchanging in financial services (Verizon, 2015). Diego Scotti is the executive vice president and chief marketing officer (CMO) for Verizon Communications. He plays a critical role in making Verizon’s brand more recognized. James J. Gerace is the chief communications officer (CCO) for Verizon. He is responsible for all external communications and media relations’ strategy (Verizon, 2015). He is involved in both domestic and international sides of the company. Roy H. Chestnutt is the executive vice president and chief strategy officer (CSO) of Verizon. His is responsible for the developing and enacting of Verizon’s overall corporate strategy (Verizon, 2015). Verizon has some interesting strategies for its firm. For family income, Verizon Wireless is the most profitable wireless …show more content…
He believes that the company will not enter the wireless service pricing wars (Nichols, 2015). However, at the end of 2014, the company had already begun to give new subscribers incentives. Some of these incentives were comparable to AT&T. So, Verizon was forced to go into a price war. Verizon recently offered voice-over-LTE or VoLTE (Nichols, 2015). This type of service is an upgrade to the voice experience on a mobile phone. In the end, Verizon wants you to expect that wireless capex will go up, while the wireline capex will go down (Nichols, 2015). So, Verizon will spend more money on wireless than wireline

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