Typical codes and conventions of Billboard: 3 visual images 2 separated text black and white colors.
In this visual we can see the letter ‘M’ with a big scale and a slogan at its bottom; a fries box in the middle of the billboard, in front of the fries box we have another text and on its right we have a clown holding a knife in his right hand. The billboard seem like it is placed on the highway.
Verbal Aspects Analysis
I’m hatin’ it: Verbal sign
The message behind this text: The masthead of the billboard, informs people about something he hate it, it could be food, idea, it’s a feeling of hate the people can feel toward something who take a negative effect on us.
If the food don’t kill you, Ronald will! : Verbal sign
Here we are talking …show more content…
In the text putted on middle there is a word saying Ronald will, so we can understand that Ronald is the name of the clown on the right, also the main meal of Macdonald is burger but here they put a fries box.
Conclusion:
The food made by MacDonald are danger and the MacDonald identity are fast food and as we know the fast food is really danger, the person who made this billboard want us to be careful about what we are eating their, especially those of MacDonald, and to be serious he put the clown with a knife and he say if the food doesn’t kill you, Ronald will and he say “I’m hating it”.
So the person who made the billboard he was “loving it” but after having some negative effect he change his mind, and to deliver his message he was so serious putting a knife and a clown that mainly he represent happiness, by putting a knife with him he transform to a danger person, so people will be scared of eating from this place because there is a dark side and negative effect and dangerous things right there.
By putting all this information on billboard on highway, a big shock will appear to audience who eat from
In this visual we can see the letter ‘M’ with a big scale and a slogan at its bottom; a fries box in the middle of the billboard, in front of the fries box we have another text and on its right we have a clown holding a knife in his right hand. The billboard seem like it is placed on the highway.
Verbal Aspects Analysis
I’m hatin’ it: Verbal sign
The message behind this text: The masthead of the billboard, informs people about something he hate it, it could be food, idea, it’s a feeling of hate the people can feel toward something who take a negative effect on us.
If the food don’t kill you, Ronald will! : Verbal sign
Here we are talking …show more content…
In the text putted on middle there is a word saying Ronald will, so we can understand that Ronald is the name of the clown on the right, also the main meal of Macdonald is burger but here they put a fries box.
Conclusion:
The food made by MacDonald are danger and the MacDonald identity are fast food and as we know the fast food is really danger, the person who made this billboard want us to be careful about what we are eating their, especially those of MacDonald, and to be serious he put the clown with a knife and he say if the food doesn’t kill you, Ronald will and he say “I’m hating it”.
So the person who made the billboard he was “loving it” but after having some negative effect he change his mind, and to deliver his message he was so serious putting a knife and a clown that mainly he represent happiness, by putting a knife with him he transform to a danger person, so people will be scared of eating from this place because there is a dark side and negative effect and dangerous things right there.
By putting all this information on billboard on highway, a big shock will appear to audience who eat from