Although there are many who opposes Ventria’s request, the adversarial stakeholder that Ventria should be highly concerned with is the “Japanese Rice Retailers Association” because their opinion holds a significant impact in the rice industry in California. The direction that Ventria is taking raises concerns in the rice industry and non-market stakeholders. Those who are in the rice industry are concerned with the uncertainties and possible negative outcomes that Ventria’s protocol brings. From the non-market stakeholders, the government believes that the future of the rice industry be trusted to the public’s interest. In addition, there are several environmental and consumer groups who are against Ventria’s proposal. As daunting of a task
