Ventria did not have any trouble at the Federal level, but the State of California requires genetically engineered rice producers to get approval from the state and the rice industry. Ventria’s problem is that California is a major rice producer taking in roughly half a billion dollars a year from this market alone. Forty percent of California’s rice is exported and the 2000 families associated with this market have significant sway regarding the State and Industry approval process. Ventria, had a weak proto-call regarding how it would keep its rice from contaminating other forms of food stock in California. This along with one of California’s major importers Japan, suggesting they would lose faith in the U.S. rice industry if they started producing genetically engineered rice caused the CRC along with Four Advocacy groups to produce reports regarding their concerns against Ventria. Once this coalition against Ventria was formed it became a lot more difficult to convince the CRC that they-Ventria- were
Ventria did not have any trouble at the Federal level, but the State of California requires genetically engineered rice producers to get approval from the state and the rice industry. Ventria’s problem is that California is a major rice producer taking in roughly half a billion dollars a year from this market alone. Forty percent of California’s rice is exported and the 2000 families associated with this market have significant sway regarding the State and Industry approval process. Ventria, had a weak proto-call regarding how it would keep its rice from contaminating other forms of food stock in California. This along with one of California’s major importers Japan, suggesting they would lose faith in the U.S. rice industry if they started producing genetically engineered rice caused the CRC along with Four Advocacy groups to produce reports regarding their concerns against Ventria. Once this coalition against Ventria was formed it became a lot more difficult to convince the CRC that they-Ventria- were