Ventria Case Study Essay

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The following are some of the problems facing Scott Deter and Ventria. They are trying to produce and market genetically modified rice in the state of California. In a previous case called “Prodigene”, genetically modified corn was produced then the following year soybeans were produced. In the same field, volunteer corn, sprouted from the previous season’s corn amongst the soybeans. This is just one way ordinary food can be contaminated with genetically modified food. The article listed that the Southern Valley of California has a huge population of water fowl, flooding, high winds, insects and other hazards that can cause ordinary food/rice to be cross contaminated with Ventria’s genetically modified foods. If there is cross contamination the article mentioned these hazards will result- allergies and autoimmune disorders. The article also suggests lactoferrin a modified part of …show more content…
Ventria did not have any trouble at the Federal level, but the State of California requires genetically engineered rice producers to get approval from the state and the rice industry. Ventria’s problem is that California is a major rice producer taking in roughly half a billion dollars a year from this market alone. Forty percent of California’s rice is exported and the 2000 families associated with this market have significant sway regarding the State and Industry approval process. Ventria, had a weak proto-call regarding how it would keep its rice from contaminating other forms of food stock in California. This along with one of California’s major importers Japan, suggesting they would lose faith in the U.S. rice industry if they started producing genetically engineered rice caused the CRC along with Four Advocacy groups to produce reports regarding their concerns against Ventria. Once this coalition against Ventria was formed it became a lot more difficult to convince the CRC that they-Ventria- were

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