Ventria Bioscience Case

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Ventria Bioscience is a new business which modifies plant crops and processes them into genetically modified pharmaceutical drugs. The venture originally started as a way to improve the production of rice. Along the way, the founders realized the potential use in the proteins from rice which could be altered to provide medicinal relief for children from diarrhea and other diseases which cause dehydration. Many infants and children in third world countries would benefit from this recent discovery. Because the proteins extracted from the rice have similar properties in breast milk vital for their health.
In the process of trying to obtain permits, many issues arose from prior to seeding the fields. Most came from environmental lobbyists
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The problems, Scott Deeter and Ventria Bioscience face, are from environmentalists who are concerned with the ecological impact this genetically modified rice may do to the region. While fearing the spread of contamination, the opposing groups understand the potential harm this plant could do if it were to escape. Crossbreeding with other plants has the potential to create a “Super weed” resistant to herbicides. Furthermore the plant may also utilize the properties to become resilient to insects. Outside markets, which import rice from California, may be deterred from buying rice from the region.
Contamination occurs when birds feed from the seeds before, during, and after harvest. After consuming the seeds, they will return to their nests far from the crop field and leave the droppings on the grounds. Seeds generally do not digest well within birds and thus will be left in the area for a new plant to grow.
This process may leave a plant to grow without anyone’s knowledge. Cross-pollination may occur with this plant and create a different plant to acquire the same properties as this plant to become resistant to insects and herbicides. Therefore it could be a prospective new plant which may take over native plants not to mention other rice pads as
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By influencing relevant stakeholders such as the government would mean to go around the ones who brought about so much objection. Ventria would need to do more work to bargain with the politicians and win their influence. But this would mean creating more distance from the environmentalists and consumer groups. Deeter may need to be careful since his influence may not carry him as far as the opponents he faces. But what can be more difficult for Ventria is if they succeed in getting approval, there is a strong possibility of a court case regarding this. That is always bad for business. If Ventria chooses not to engage in dialogue or political action (or dialogue and political action are unsuccessful), what other options does the company have?
With so much resistance Deeter and Ventria have much to consider. Here are a few things they could consider if they want to continue with growing genetically modified rice.
• Grow the rice in another part where there is less opposition maybe even outside the US.
• Grow the rice inside so it is totally contained and not exposed to the outside.
• Modify the rice so it is not as resistant to

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