Background of Venice - Destination Analysis
The United Nations Education, Scientific and Cultural organisation(UNESCO) stated that “Venice and its Lagoon form an inseparable whole of which the city of Venice is the pulsating historic heart and a unique artistic achievement.” in 1987 (Ned, 2015)and Venice become the world heritage site of UNESCO.(Benjamin, 2012) Venice is the capital of northern Italy which is build on 117 small island which separated by more than 400 bridges and linked by over 150 canals.(Martha, 2016) Venice is one of the top cities in Italy which known for the art, the history and the world famous canals, it consist many majestic places, churches, museum and shops.(Martha, 2016) Its’ romantic atmosphere and uniqueness make …show more content…
In 2005 - 2006 ,a survey conducted by Venice Terminal Passenger (VTP) and Astoria portuale di Venezia(APV) shown that the average spending of each passengers of the cruise in Venice is €107 each day.(Melanie, 2012) The cruise industry benefited the economy of Italy the most with more than €4.6 billion of direct business impact and over 102000 jobs are about this industry. (Raoul de Forcade, 2015) In Venice, 1 shop out of 6 lives and 33 per cent of the hotel lives are because of the cruise industry. It also provides 1 in 6 jobs in the city. (Travelmail Reporter,2003) A study by CLIA Riposte Truism commissioned stated that the ban of the cruise to access Venice is significantly decreasing the benefits of economic since total direct spending for 2014 to 2015 are €40 million lessen and this affect the entire Adriatic region, not only to the Venice. (Raoul de Forcade, 2015)Not only the tourists, the crew members are also spending money at Venice. Although they need to work and have limited time on shopping, they will keep going to Venice because of the working shift. The expenditure of the cruise members are calculated at €5.9 million.(Giuseppe, 2014) Therefore, cruise ship plays an considerable role of Venice economy. However, the benefit from the cruise …show more content…
If the environment has the ability to support the other three elements, that place can be a sustainable destination. (Sustainable Tourism Online,2013) In a positive aspect, Venice is a city full of heritage that can cater the need of the cultural tourism which is the recent tourism trend.(Montana, 2015) Also, it is a city surrounded by lots of canals which is a great opportunity to develop cruise tourism.(Martha, 2016) Therefore, Venice can satisfy the expectation and need of the visitors so the number of visitors will be increased. The local tourism industry can be benefit from the increase in number of tourist. 33 per cent of the hotel and around 17 per cent of the local shop rely on the cruise industry to live.(Travelmail Reporter,2013) The tourism industry in Venice become prosperous because of the cruise industry. The flourish of Venice tourism can provide more jobs opportunities to the local community. Tourism is viewed as a lifeblood of Venice because it offer over 1000 jobs to the local people.(Josephine, 2014) Also,those visitors from all around the world travelling by cruise can provide a platform of cultural exchange for the local and visitors which can decrease the conflict between different countries. Moreover, the visitor can help on the prevention of the heritage in Venice. Since the heritage are the
The United Nations Education, Scientific and Cultural organisation(UNESCO) stated that “Venice and its Lagoon form an inseparable whole of which the city of Venice is the pulsating historic heart and a unique artistic achievement.” in 1987 (Ned, 2015)and Venice become the world heritage site of UNESCO.(Benjamin, 2012) Venice is the capital of northern Italy which is build on 117 small island which separated by more than 400 bridges and linked by over 150 canals.(Martha, 2016) Venice is one of the top cities in Italy which known for the art, the history and the world famous canals, it consist many majestic places, churches, museum and shops.(Martha, 2016) Its’ romantic atmosphere and uniqueness make …show more content…
In 2005 - 2006 ,a survey conducted by Venice Terminal Passenger (VTP) and Astoria portuale di Venezia(APV) shown that the average spending of each passengers of the cruise in Venice is €107 each day.(Melanie, 2012) The cruise industry benefited the economy of Italy the most with more than €4.6 billion of direct business impact and over 102000 jobs are about this industry. (Raoul de Forcade, 2015) In Venice, 1 shop out of 6 lives and 33 per cent of the hotel lives are because of the cruise industry. It also provides 1 in 6 jobs in the city. (Travelmail Reporter,2003) A study by CLIA Riposte Truism commissioned stated that the ban of the cruise to access Venice is significantly decreasing the benefits of economic since total direct spending for 2014 to 2015 are €40 million lessen and this affect the entire Adriatic region, not only to the Venice. (Raoul de Forcade, 2015)Not only the tourists, the crew members are also spending money at Venice. Although they need to work and have limited time on shopping, they will keep going to Venice because of the working shift. The expenditure of the cruise members are calculated at €5.9 million.(Giuseppe, 2014) Therefore, cruise ship plays an considerable role of Venice economy. However, the benefit from the cruise …show more content…
If the environment has the ability to support the other three elements, that place can be a sustainable destination. (Sustainable Tourism Online,2013) In a positive aspect, Venice is a city full of heritage that can cater the need of the cultural tourism which is the recent tourism trend.(Montana, 2015) Also, it is a city surrounded by lots of canals which is a great opportunity to develop cruise tourism.(Martha, 2016) Therefore, Venice can satisfy the expectation and need of the visitors so the number of visitors will be increased. The local tourism industry can be benefit from the increase in number of tourist. 33 per cent of the hotel and around 17 per cent of the local shop rely on the cruise industry to live.(Travelmail Reporter,2013) The tourism industry in Venice become prosperous because of the cruise industry. The flourish of Venice tourism can provide more jobs opportunities to the local community. Tourism is viewed as a lifeblood of Venice because it offer over 1000 jobs to the local people.(Josephine, 2014) Also,those visitors from all around the world travelling by cruise can provide a platform of cultural exchange for the local and visitors which can decrease the conflict between different countries. Moreover, the visitor can help on the prevention of the heritage in Venice. Since the heritage are the