3. GENERAL INFORMATION ABOUT COMPANY “VNESHINTOURIST”
The Vneshintourist Company has been working at the tourist services’ market since 1996. The firm is created by group of the employees having a wide experience in system of "Intourist". "Vneshintourist" is one of the leading tour operators of the Republic of Belarus and enters at the top 10 ratings of the largest travel companies of the Republic. Many Belarusian agencies, firms of the foreign and neighboring countries in more than 50 world’s countries are its partners.
Company "Vneshinturist" is a member of the International Air Transport Association (IATA).
Company employs 40 staff members who are responsible for different activities of company. In figure 1 we can see managerial structure …show more content…
3.1 Analysis of company’s “Vneshintourist” product and target market.
Company offers special thematic tours already, but there is still no film-induced tour. For company with 8 different themes that might be opportunity to expand their range of product offered to society and film-induced tours can grab several target audiences, such as excursion tours for scholars, tours for couples to romantic film, group tours to visit places of some action or adventure movies. For now company „Vneshintourist” offers following theme packages:
• Rest of the sea away from Minsk (29 options)
• Tours of the European capitals (96 options)
• Cruises (8 options)
• Downhill skiing (2 options)
• Christmas and New Year (10 options)
• Rest for one day (3 options)
• Individual tours (5 …show more content…
Target markets are distinctly defined groups of people that the company seeks to retain or attract as customers. (AHLEI 333.9 Chapter 1, p. 4)
Company Vneshinturist as all companies in this industry have their target market. As it is possible to see from their web-page (www.321.by), they provide a big choose for individuals and group travelers. Moreover they divide the tours they offer in two parts: inbound and outbound tourism, which means that company try to satisfied different customer needs.
For those people who like to travel outbound of a country company provides options such as resort tours in the seas and oceans costs and bus tours thought European cities, which again means that company may satisfy a big amount of their potential and exiting customers, by providing variety of
The Vneshintourist Company has been working at the tourist services’ market since 1996. The firm is created by group of the employees having a wide experience in system of "Intourist". "Vneshintourist" is one of the leading tour operators of the Republic of Belarus and enters at the top 10 ratings of the largest travel companies of the Republic. Many Belarusian agencies, firms of the foreign and neighboring countries in more than 50 world’s countries are its partners.
Company "Vneshinturist" is a member of the International Air Transport Association (IATA).
Company employs 40 staff members who are responsible for different activities of company. In figure 1 we can see managerial structure …show more content…
3.1 Analysis of company’s “Vneshintourist” product and target market.
Company offers special thematic tours already, but there is still no film-induced tour. For company with 8 different themes that might be opportunity to expand their range of product offered to society and film-induced tours can grab several target audiences, such as excursion tours for scholars, tours for couples to romantic film, group tours to visit places of some action or adventure movies. For now company „Vneshintourist” offers following theme packages:
• Rest of the sea away from Minsk (29 options)
• Tours of the European capitals (96 options)
• Cruises (8 options)
• Downhill skiing (2 options)
• Christmas and New Year (10 options)
• Rest for one day (3 options)
• Individual tours (5 …show more content…
Target markets are distinctly defined groups of people that the company seeks to retain or attract as customers. (AHLEI 333.9 Chapter 1, p. 4)
Company Vneshinturist as all companies in this industry have their target market. As it is possible to see from their web-page (www.321.by), they provide a big choose for individuals and group travelers. Moreover they divide the tours they offer in two parts: inbound and outbound tourism, which means that company try to satisfied different customer needs.
For those people who like to travel outbound of a country company provides options such as resort tours in the seas and oceans costs and bus tours thought European cities, which again means that company may satisfy a big amount of their potential and exiting customers, by providing variety of