Vending Machine Products on College Campuses The following report is intended for review by the Marketing Department of XYZ Vending Company. The results, views, and recommendations contained here within this report are from a DRAFT survey focusing on college students at University of Colorado- Colorado Springs (UCCS) as the target audience. It is requested that marketing members provide critical feedback for adjustments, deletions, or additions to the DRAFT survey found at this link: https://www.surveymonkey.com/r/NZV85DF. Your comments will be used to refine the survey for mass distribution to students of select campuses. The required research data collected will be analyzed and used to determine what products to stock in campus vending machines
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Partly due to the increased number of unemployed, who previously made purchases from vending machines in their place of work (Lubin, 2012). However, other reasons for decline include vending machines not accepting debit cards and changes in eating habits across America (Acosta, 2015). These behavioral changes have an impact on marketing due to the changes in how and where people purchase and eat their meals or snacks. Nine out of 10 shoppers surveyed by Acosta Marketing & Sales said they prefer eating at home, which includes preparing meals and snacks for on-the-go (Acosta, …show more content…
diners and that they prefer eating “fresh food” (Acosta, 2015). This observation was also made in a study called “Hungry, but Hurried,” in which it was found that most college students today struggle to balance studies and life, yet still prefer quick, fresh food over prepared or processed foods (Botelho, 2014). This being said, vending machines could be in danger of going extinct without improved marketing to attract today’s generation of college students. However, Integrated Marketing Solutions (IMS) (2014) offers seven ways that vending machines could be a model retail innovation, so long as they adapt to
Partly due to the increased number of unemployed, who previously made purchases from vending machines in their place of work (Lubin, 2012). However, other reasons for decline include vending machines not accepting debit cards and changes in eating habits across America (Acosta, 2015). These behavioral changes have an impact on marketing due to the changes in how and where people purchase and eat their meals or snacks. Nine out of 10 shoppers surveyed by Acosta Marketing & Sales said they prefer eating at home, which includes preparing meals and snacks for on-the-go (Acosta, …show more content…
diners and that they prefer eating “fresh food” (Acosta, 2015). This observation was also made in a study called “Hungry, but Hurried,” in which it was found that most college students today struggle to balance studies and life, yet still prefer quick, fresh food over prepared or processed foods (Botelho, 2014). This being said, vending machines could be in danger of going extinct without improved marketing to attract today’s generation of college students. However, Integrated Marketing Solutions (IMS) (2014) offers seven ways that vending machines could be a model retail innovation, so long as they adapt to