All countries create a national identify which may or may not endure some resemblance to reality. Australia’s National identity is constantly changing through the evolution of Australia from once being considered the sons of the British Empire to creating a unique national identity like no other. With Australia being a young and culturally diverse nation, which often struggles with how to define its national identity, the word “Australianness” can often been an umbrella term used to describe it’s national identity. Advertising campaigns are promoting Australians as people who value tolerance, equality, the peaceful solutions of disputes, and a spirit of cooperation. Our national identity plays a substantial role in how we perceive ourselves
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Vegemite was initially created with the idea of replacing marmites share of the market with a locally manufactured product. Early advertisements depict that vegemite was an “All Australian product”, which is an underlying part of Australia’s national identity. According to the logic of egalitarian individualism, the Australian nation is constituted through the association of equal individuals, who share and help one another, through their natural goodness and common sense, rather than because of controls imposed by an over-arching hierarchical state. Vegemite reflects this preference toward egalitarianism in the simplicity of its visual presentation, being sold in a plain jar with a distinctive yellow and red label and at a modest price, making it universally affordable. Vegemite's adoption as a symbol of Australian identity is the result of advertisers' skilful expression in the media of a particular configuration of representations-as the food of childhood. Vegemite was not only marketed as a symbol for Australia but as nutritionally good for you. Vegemite became an immediate marketing success because of its certain themes of its Australian origin, and the idea behind vitamin rich healthfulness. Many of the vegemite advertisements emphasised on the importance of diet and B Vietnams in children development. The emphasis on childhood and health continued in television advertisements, which began in1956. While the "Happy Little Vegemite’s" song had been introduced on radio in 1954, the depiction of singing, marching boys and girls as soldiers has become something of a symbol of the 1950s. All Australian’s continued to reinforce the idea that eating vegemite developed a distinctive sense of being Australian. Vegemite has become a symbol of Australian identity in which is revealed both in advertisers’ constructions or messages and in the ways society has taken these
Vegemite was initially created with the idea of replacing marmites share of the market with a locally manufactured product. Early advertisements depict that vegemite was an “All Australian product”, which is an underlying part of Australia’s national identity. According to the logic of egalitarian individualism, the Australian nation is constituted through the association of equal individuals, who share and help one another, through their natural goodness and common sense, rather than because of controls imposed by an over-arching hierarchical state. Vegemite reflects this preference toward egalitarianism in the simplicity of its visual presentation, being sold in a plain jar with a distinctive yellow and red label and at a modest price, making it universally affordable. Vegemite's adoption as a symbol of Australian identity is the result of advertisers' skilful expression in the media of a particular configuration of representations-as the food of childhood. Vegemite was not only marketed as a symbol for Australia but as nutritionally good for you. Vegemite became an immediate marketing success because of its certain themes of its Australian origin, and the idea behind vitamin rich healthfulness. Many of the vegemite advertisements emphasised on the importance of diet and B Vietnams in children development. The emphasis on childhood and health continued in television advertisements, which began in1956. While the "Happy Little Vegemite’s" song had been introduced on radio in 1954, the depiction of singing, marching boys and girls as soldiers has become something of a symbol of the 1950s. All Australian’s continued to reinforce the idea that eating vegemite developed a distinctive sense of being Australian. Vegemite has become a symbol of Australian identity in which is revealed both in advertisers’ constructions or messages and in the ways society has taken these