Marketing Management Poster
1.
Veganerie is inspired by the Vegan lover who aim to share the vegan eating experiences and hope to create healthy cuisine for our customers (Veganeire 2017). The name represent the word between “Vegetarian and Scenery” to build the place for people for experience healthy food and bakery with modern luxurious design in the café and high quality of foods and services. Veganerie is positioning to serve a Vegan lifestyle by providing a cuisines based on planted,dairy-free and nut-free with no cholesterol to guarantee all the nutrition they selected is the best ingredient(Vegan 2017). Providing the delicious and healthy food choices might change customer eating preference due to customers’ need not all of nutrition, but the cuisine have to be well decorated. This strength from the café will engage more customers to try and change their eating behaviors. As the goal of Veganerie is to expand Vegan …show more content…
Creating the storyline of Veganerie by introduce the owner inspiration, scnery of the café ,special menu,and coumser interviews can show what is interesting in Veganerie as the picture can portray more message than the blog content.
Celebrity endorsement might be used to indicated brand image which appear as the attractiveness and credibility(consumer brand).It is suggestion that the café should invite Thai Woman celebrity to having a meeting with their fans and let the celebrity sharing the healthy lifestyle experience by choosing the celebrity who have the perception of heathy model and have a positive attitude through healthy eating.This will reflect brand images and create trustworthiness for customer from presenting brand objectivity and benefit information. It is related with café’s goal to motivate consumer healthy
1.
Veganerie is inspired by the Vegan lover who aim to share the vegan eating experiences and hope to create healthy cuisine for our customers (Veganeire 2017). The name represent the word between “Vegetarian and Scenery” to build the place for people for experience healthy food and bakery with modern luxurious design in the café and high quality of foods and services. Veganerie is positioning to serve a Vegan lifestyle by providing a cuisines based on planted,dairy-free and nut-free with no cholesterol to guarantee all the nutrition they selected is the best ingredient(Vegan 2017). Providing the delicious and healthy food choices might change customer eating preference due to customers’ need not all of nutrition, but the cuisine have to be well decorated. This strength from the café will engage more customers to try and change their eating behaviors. As the goal of Veganerie is to expand Vegan …show more content…
Creating the storyline of Veganerie by introduce the owner inspiration, scnery of the café ,special menu,and coumser interviews can show what is interesting in Veganerie as the picture can portray more message than the blog content.
Celebrity endorsement might be used to indicated brand image which appear as the attractiveness and credibility(consumer brand).It is suggestion that the café should invite Thai Woman celebrity to having a meeting with their fans and let the celebrity sharing the healthy lifestyle experience by choosing the celebrity who have the perception of heathy model and have a positive attitude through healthy eating.This will reflect brand images and create trustworthiness for customer from presenting brand objectivity and benefit information. It is related with café’s goal to motivate consumer healthy